The von Restorff effect, also known as the "isolation effect", predicts that when multiple homogeneous stimuli are presented, the stimulus that differs from the rest is more likely to be remembered.[1] The theory was coined by German psychiatrist and...

The sketch file is fully layered and editable, you are free to use this file in whatever you want, and you have the full freedom to change, remove, edit any part of it.   Download for free! Download Sketch file #thecontent i...

The act of measuring certain sensitive variables in a system can alter them, and confound the accuracy of the measurement. This principle is based on Heisenberg’s uncertainty principle in physics. Heisenberg’s uncertainty principle states that b...

Objects and environments that embody naturalness, simplicity, and subtle imperfection achieve a deeper, more meaningful aesthetic. Wabi-sabi is at once a world view, philosophy of life, type of aesthetic, and, by extension, principle of design. The ...

GOMS is a model of human performance and it can be used to improve human-computer interaction efficiency by eliminating useless or unnecessary interactions. GOMS is an abbreviation from: G → Goals O → Operators M → Methods S → Selection ...

Interaction personas focus instead on the touchpoints and the user’s mental state and the context in these specific moments, pinpointing crucial elements that could help to improve the product. It’s a very effective way to explore the possibil...

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