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Value Opportunity Analysis (VOA) is an approach to identifying the aspirational attributes in a product or service, listing a set of value opportunities to help design teams focus on the key items to connect the target audience. Mapping the ...

Interaction personas focus instead on the touchpoints and the user’s mental state and the context in these specific moments, pinpointing crucial elements that could help to improve the product. It’s a very effective way to explore the possibil...

RITE Method, for Rapid Iterative Testing and Evaluation, typically referred to as "RITE" testing, is an iterative usability method. It was defined by Michael Medlock, Dennis Wixon, Bill Fulton, Mark Terrano and Ramon Romero. It has been publicly cham...

The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. Management consultant Joseph M. Juran suggested t...

An interview in qualitative research is a conversation where questions are asked to elicit information. The interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series ...

The Elito method was the first analysis method we used, and it is basically based on brute force thinking. The nature of this method is definitely data analysis since you use it to analyze data. The context that you will use this method is if you ...