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Objects and environments should be designed to be usable, without modification, by as many people as possible. The principle of accessibility asserts that designs should be usable by people of diverse abilities, without special adaptation or modific...

An interviewing technique that reveals connections between a product’s characteristics and personal values It builds on Means–End Theory, which posits that people make purchasing decisions based on consequences afforded by using the produc...

Participatory design (originally co-operative design, now often co-design) is an approach to design attempting to actively involve all stakeholders (e.g. employees, partners, customers, citizens, end users) in the design process to help ensure the re...

Card sorting is a method used to help design or evaluate the information architecture of a site. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups. Used ...

A cognitive map (sometimes called a mental map or mental model) is a type of mental representation which serves an individual to acquire, code, store, recall, and decode information about the relative locations and attributes of phenomena in their ev...

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. What we care about - as designers: This process provides a gateway for your organization to become invest...