User Journey Maps try to capture the experience of a user during the interaction with the products. They are a visual trip of the user across the solution. Journey Maps are some kind of a journal, where user notes their feelings, pain points and the moments of delight.

  • A visualization of human interactions with a multi-channel product or service
  • The journey map tells a visual story about an individual’s actions, feelings, perceptions, and mindset as they interact with a product or service.
  • It should be an honest representation of an experience, including moments of indecision, confusion, frustration, delight, and closure.
  • The journey map allows each moment of an interactive experience to be evaluated and improved by design.
  • Multiple maps are usually created alongside personas and scenarios, each heavily informed by direct contact with customers who use the product or service.
  • The journey map can shift an organization’s focus from an operational, system-centered view to the larger, real-world context in which products and services are used.
  • The map should be a living document, with reviews by the design team offering questions, ideas, and suggested improvements.

More Readings,

An interview in qualitative research is a conversation where questions are asked to elicit information. The interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series ...

Diary studies are a form of longitudinal research(research that takes place over a long period of time with the same participants). Typically, users self-report their activities at regular intervals to create a log of their activities, thoughts, and ...

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. What we care about - as designers: This process provides a gateway for your organization to become invest...

The Elito method was the first analysis method we used, and it is basically based on brute force thinking. The nature of this method is definitely data analysis since you use it to analyze data. The context that you will use this method is if you ...

Card sorting is a method used to help design or evaluate the information architecture of a site. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups. Used ...

Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Technical information documenting whe...