Usability Testing refers to evaluating a product or service by testing it with representative users. Typically, during a test, participants will try to complete typical tasks while observers watch, listen and takes notes.  The goal is to identify any usability problems, collect qualitative and quantitative data and determine the participant’s satisfaction with the product.

  • An evaluative method to observe a user’s task-based experience with a digital applications
  • Identifies frustrating and confusing parts of an interface so that they can be fixed and retested prior to launch.
  • Typically employs Think-Aloud Protocol, detecting problems by observing instances where the user:
    1. Understands the task but can’t complete it within a reasonable amount of time
    2. Understands the goal, but has to try different approaches to complete the task
    3. Gives up or resigns from the process
    4. Completes a task, but not the specified task
    5. Expresses surprise or delight
    6. Expresses frustration, confusion, or blames themselves for not being able to complete the task
    7. Asserts that something is wrong or doesn’t make sense
    8. Makes a suggestion for the interface or the flow of events

More Readings,

An interview in qualitative research is a conversation where questions are asked to elicit information. The interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series ...

It is a form of qualitative research consisting of interviews in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Gauging opinions...

Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design. Exploratory research helps determine the best re...

Think-aloud (or thinking aloud) protocol (also talk-aloud protocol) is a protocol used to gather data in usability testing in product design and development, in psychology and a range of social sciences (e.g., reading, writing, translation research, ...

A method of illustrating relationships and patterns in system behaviors by representing two or more system variables in a controlled way. People understand the way the world works by identifying relationships and patterns in or between systems. On...

Content analysis is a research method for studying documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable a...