A tag cloud (word cloud, or weighted list in visual design) is a novelty visual representation of text data, typically used to depict keyword metadata (tags) on websites, or to visualize free form text. Tags are usually single words, and the importance of each tag is shown with font size or color. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence. When used as website navigation aids, the terms are hyperlinked to items associated with the tag.

  • Information visualization that organizes text-based content into interesting arrangements
  • Text collages that show the most frequently used words in just about any text-based document.
  • Words are assigned different font sizes; usually, the bigger the word, the more frequently it occurs.
  • Clouds are made engaging through various dimensions such as typeface, font size, colors, and number of words, word proximity, and word orientation.
  • Qualify where word cloud data came from, collection methods, what the fonts, colors, sizes, etc. mean, and disclosure of any data scrubbing or segmenting.
  • When archiving transcripts, the visual markers of each cloud create a gestalt unique to each transcript that can facilitate recall.
  • Word clouds can be a lighthearted way to engage stakeholders in discussion about the gist of transcripts before delving into more rigorous analysis techniques.

More Readings,

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. What we care about - as designers: This process provides a gateway for your organization to become invest...

Participatory design (originally co-operative design, now often co-design) is an approach to design attempting to actively involve all stakeholders (e.g. employees, partners, customers, citizens, end users) in the design process to help ensure the re...

A tendency to find forms that appear humanoid or exhibit humanlike characteristics appealing. In 1915, worried that their straight-sided bottle could be easily confused with those of imitators, the Coca-Cola company set out to create a distinctive n...

A content inventory is a collection of data about your content. Unlike the content audit, which is qualitative, the inventory is quantitative. It's a comprehensive list – typically a spreadsheet – of all content assets, ideally across all content...

Diary studies are a form of longitudinal research(research that takes place over a long period of time with the same participants). Typically, users self-report their activities at regular intervals to create a log of their activities, thoughts, and ...

In research of human subjects, a survey is a list of questions aimed at extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and sometimes face-to-face on busy street corners or in mal...