Lean UX is focused on the experience under design and is less focused on deliverables than traditional UX. It requires a greater level of collaboration with the entire team. The core objective is to focus on obtaining feedback as early as possible so that it can be used to make quick decisions. The nature of Agile development is to work in rapid, iterative cycles and Lean UX mimics these cycles to ensure that data generated can be used in each iteration.

Lean UX Process

Vision, framing, and outcomes

Start with assumptions instead of requirements. Create and test hypotheses:

  • Assumptions: what we believe to be true
  • Hypotheses: more granular descriptions of our assumptions that target specific areas of the product or workflow
  • Outcomes: the signal we seek from the market to help (in)validate the hypothesis
  • Personas: models of the people for whom we believe we are solving a problem
  • Features: the changes or improvements we believe will drive the outcomes we seek

Collaborative design

  • Everybody gets to design
  • Low fidelity artifacts increase collaboration
  • Build shared understanding

Techniques:

  • Design studio
  • Style guides and pattern libraries
  • Collaboration for distributed teams

MVP’s & Experiments

  • Determine product focus: deliver value or increase learning
  • MVP: Do people need it? Will it provide value? Will it be usable?
  • Prototype: Who will interact? Learning what? Time available?
  • Experiments without prototypes: email, google AdWords., landing page, a button to nowhere

Feedback and research

  • Collaborative research techniques
  • Continuous research techniques (3 users every Thursday)
  • What to test, what results to expect
  • Incorporate the customer’s voice
  • A/B testing
  • Reconcile contradictory feedback

Basically, the whole idea behind Lean UX is to be as efficient as possible. The goal is to reduce the amount of time that comes with writing the traditional UX documents and spending long hours analyzing different cases in a meeting. Instead, the team focuses on regular interactions with real customers through UX interviews and early testing.

Jeff Gothelf, Lean UX: Applying Lean Principles to Improve User Experience

Design only what you need. Deliver it quickly. Create enough customer contact to get meaningful feedback fast.

Principles

  • Cross-functional teams
  • Small, dedicated, colocated
  • Progress = outcomes, not output
  • Problem focussed teams
  • Remove waste
  • Small batch sizes
  • Continuous discovery
  • Getting out of the building
  • Shared understanding
  • Antipattern: Rockstars, Gurus & Ninjas
  • Externalising the work
  • Making over analysis
  • Learning overgrowth
  • Permission to fail
  • Getting out of the deliverables business

The Lean UX Manifesto

  • Early customer validation over releasing products with unknown end-user value
  • Collaborative design over designing on an island
  • Solving user problems over designing the next “cool” feature
  • Measuring KPIs over undefined success metrics
  • Applying appropriate tools over following a rigid plan
  • Nimble design over heavy wireframes, comps or specs

References

More Readings,

Capturing the day-to-day context in which people engage with your product or service This captures what customers do, think, and use as they set out to achieve a goal that involves your product or service. It provides a framework that desig...

Content analysis is a research method for studying documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable a...

The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. The effect has been observed in several experiments and has significant implication...

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing. [caption id="attachment_...

It is a form of qualitative research consisting of interviews in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Gauging opinions...

The visible clustering of observations and insights into meaningful categories and relationships • Designers capture research insights, observations, concerns, or requirements on individual sticky notes. • Rather than grouping notes into predef...