Generative research is a more focused effort targeted at a deeper understanding of user needs and desires, and concept development through participatory design activities. Evaluative research combines more established methods to test emerging design concepts against user expectations.

  • Engaging users in creative activities to provide rich information for concept development
  • Participatory methods include codesign activities as a collaborative process between user and designer.
  • Methods may include creative tool kits, design workshops, card sorting, collages, cognitive mapping, diagramming, drawing, and flexible modeling.
  • The creation of an artifact around which a participant may talk will act as a trigger for engaged conversation.
  • Early phase expressive exercises such as collage enable participants to articulate feelings and desires.
  • Later phase exercises consist of constructive methods such as flexible modeling, manipulating design elements oriented toward concept generation.
  • Participatory exercises are combined with verbal discussions of work in progress and presentations of creative artifacts emerging from research sessions.
  • Focus is on the generation of design concepts and early prototype iterations, ultimately preparing for evaluation, refinement, and production.

More Readings,

A framework for structuring field observations This can be used to guide any ethnographic or observational method, corresponding to five interrelated elements: Activities are goal-directed sets of actions or the pathways that people take towa...

Paper-prototyping interactions and value exchanges among people, artifacts, and environments Business origami is a service design activity where stakeholders build a physical representation of a system and then prototype future or alternative ...

Hooked template, was represented through the Hooked book, and it helps us to find ways to Build Habit-Forming Products. A hook has four parts: Trigger: External & Internal. Need to shift from external to internal triggers over time. ...

A mind map is a diagram used to visually organize information. A mind map is hierarchical and shows relationships among pieces of the whole. It is often created around a single concept, drawn as an image in the center of a blank page, to which assoc...

This is used to document observable human activities and personal characteristics, interactions, time spent at fixed locations or in transit, and details of environmental context. A sketch map or architectural floor plan is used as the underla...

Gauging first-impression emotional responses to product and service designs This explores the affective response that different designs elicit from people based on first impressions. Using index cards with positive, neutral, and negative ad...