Design ethnography is ethnographic qualitative research set within a design context. It delivers results that inform and inspire design processes, for instance service design processes. It offers reference material about people’s everyday life; their practices, motivations, dreams, and concerns.

  • This is characterized by descriptive accounts of people in their natural settings, typically using qualitative methods.
  • It is focused on a highly contextual, comprehensive, and empathic understanding of users, their lives, their language, their artifacts, and their behaviors.
  • In contrast to anthropologist ethnographers who immerse themselves in a culture over extensive periods of time, designers aim to sample behaviors.
  • Common methods include experience sampling, diary and photo studies, cultural probes, contextual inquiry, conversational interviews, touchstone tours, and observations.
  • Analysis is based on deciphering patterns and themes articulated in a set of design implications in preparation for generative research.

More Readings,

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The visible clustering of observations and insights into meaningful categories and relationships • Designers capture research insights, observations, concerns, or requirements on individual sticky notes. • Rather than grouping notes into predef...

Usability Testing refers to evaluating a product or service by testing it with representative users. Typically, during a test, participants will try to complete typical tasks while observers watch, listen and takes notes.  The goal is to identify an...

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