The visible clustering of observations and insights into meaningful categories and relationships

• Designers capture research insights, observations, concerns, or requirements on individual sticky notes.

• Rather than grouping notes into predefined categories, specific details are clustered, which then give rise to named category themes based on the shared affinity of similar intent, issues, or problems.

• Making tacit knowledge or information buried in transcripts visible facilitates research synthesis.

• Affinity diagramming from the contextual inquiry is based on interviews and observations of users in the field, synthesizing human stories.

• Affinity diagramming from usability testing documents observations and quotes of participant task performance to determine priority issues to be fixed.

• Color-coded sticky notes can help to efficiently parse information by user, task, or issue.

More Readings,

Using web-based tools to reveal statistically relevant data for usability enhancements Enables design teams to leverage web-based tools to collect statistically significant information about what people are doing on your website or web application. ...

Through the Brief Book, Joseph McCormack tells us about the Elusive 600 and how to use it in the aim to present great ideas in little words. We have the mental capacity to comprehend 750 words a minute but most people speak at 150 words a minute. ...

A framework for structuring field observations This can be used to guide any ethnographic or observational method, corresponding to five interrelated elements: Activities are goal-directed sets of actions or the pathways that people take towa...

The sprint is a five-day process for answering critical business questions through design, prototyping and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking...

Gauging first-impression emotional responses to product and service designs This explores the affective response that different designs elicit from people based on first impressions. Using index cards with positive, neutral, and negative ad...

A literature review is a text of a scholarly paper, which includes the current knowledge including substantive findings, as well as theoretical and methodological contributions to a particular topic. Literature reviews are secondary sources, and do n...