Yossom

website

Ysoom is Cars Classified website site. It targets Saudi Arabia especially. The basic concept was clear, we need a website where users can sell & buy used cars.

Designed in — Mar 2016

Find, Build, Test & Repeat

Multiple Sprints of Lean design approach

Competitors are everywhere & the business model mostly was not something new. Even if this situation looks challenging, but it has some benefits like "data/stories availability". We did a great desk-research and competitor analyzing during the research stage, besides a few field research activities to match all the different sources of information.

Re-inventing Classified platforms experience

Defining the primary interactions and core proposed value

While we are designing such Classified platforms, we were aware that it is not something new! Too many different experiences have been developed for such purpose. We started with defining the primary features, and it was straightforward - Search and adding new advertisement. We started with the search and how the user will be able to view and interact with both advertisement types Auction, and Fixed price.

Intuitive Search Experience

Relaying more on visuals, icons, and images

Search as a function will define the future of this project. It is an essential part, and the search experience will shape the first impression as well, which will last! We did a great desk-research there, and we come up with this concept. Where the user will click on an icon, and it will open the different options, then he can do whatever he wants. Also communicating the different values - which he already defined before - and how he can change, not only before submitting the search but even after that.

Key
Highlights.
  • Summary

    Ysoom is Cars Classified website site. It targets Saudi Arabia especially. The basic concept was clear, we need a website where users can sell & buy used cars. it's so simple, but there are many competitors with millions of users already. so we need to deliver a unique experience, but it must be easy at the same time.
    Delivered the UX Research, Prototyping, Front-end development, Stakeholders management, and UX Validation.

  • Functions

    Sell Cars, Buy Cars, Search for cars with filters, add Offers.

  • Copyrights

    Imkan Team

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