Principles

Design Principles and its core vision.

A tendency to see objects and patterns as three-dimensional when certain visual cues are present. People have evolved to see things as three-dimensional whenever possible — even when things are clearly not three-dimensional. The following visu...

A tendency to prefer savanna-like environments to other types of environments. People tend to prefer savanna-like environments—open areas, scattered trees, water, and uniform grassiness—to other natural environments that are simple, such as ...

The von Restorff effect, also known as the "isolation effect", predicts that when multiple homogeneous stimuli are presented, the stimulus that differs from the rest is more likely to be remembered.[1] The theory was coined by German psychiatrist and...

The act of measuring certain sensitive variables in a system can alter them, and confound the accuracy of the measurement. This principle is based on Heisenberg’s uncertainty principle in physics. Heisenberg’s uncertainty principle states that b...

Objects and environments that embody naturalness, simplicity, and subtle imperfection achieve a deeper, more meaningful aesthetic. Wabi-sabi is at once a world view, philosophy of life, type of aesthetic, and, by extension, principle of design. The ...

The process of using spatial and environmental information to navigate to a destination. Whether navigating a college campus, the wilds of a forest, or a Web site, the basic process of wayfinding involves the same four stages: Orientation, Route...

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