Inspiration

Methods, Principles, Resources & More.

The von Restorff effect, also known as the "isolation effect", predicts that when multiple homogeneous stimuli are presented, the stimulus that differs from the rest is more likely to be remembered.[1] The theory was coined by German psychiatrist and...

The act of measuring certain sensitive variables in a system can alter them, and confound the accuracy of the measurement. This principle is based on Heisenberg’s uncertainty principle in physics. Heisenberg’s uncertainty principle states that b...

Objects and environments that embody naturalness, simplicity, and subtle imperfection achieve a deeper, more meaningful aesthetic. Wabi-sabi is at once a world view, philosophy of life, type of aesthetic, and, by extension, principle of design. The ...

Interaction personas focus instead on the touchpoints and the user’s mental state and the context in these specific moments, pinpointing crucial elements that could help to improve the product. It’s a very effective way to explore the possibil...

Objects and environments should be designed to be usable, without modification, by as many people as possible. The principle of accessibility asserts that designs should be usable by people of diverse abilities, without special adaptation or modific...

A tendency to find a product desirable because it has a high price. Every student of economics learns that the price and demand of commodities are inversely related, a relationship known as the law of demand. The law of demand predicts that given tw...

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