Ideation

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A series of steps (“flow”) that users complete for a specific task. It is a single flow completed similarly by all users for a specific action. Ex. Sign Up. Task flows have a singular flow, they don’t branch out. One of the different di...

The process of using spatial and environmental information to navigate to a destination. Whether navigating a college campus, the wilds of a forest, or a Web site, the basic process of wayfinding involves the same four stages: Orientation, Route...

Objects and environments should be designed to be usable, without modification, by as many people as possible. The principle of accessibility asserts that designs should be usable by people of diverse abilities, without special adaptation or modific...

Anthropomorphic forms are appealing when they are dissimilar or identical to humans, but unappealing when they are very similar to humans. Anthropomorphic forms are generally appealing to humans. However, when a form is very close but not identical ...

A tendency to find a product desirable because it has a high price. Every student of economics learns that the price and demand of commodities are inversely related, a relationship known as the law of demand. The law of demand predicts that given tw...

A tendency to interpret shaded or dark areas of an object as shadows resulting from a light source above the object. Humans are biased to interpret objects as being lit from a single light source from above. This bias is found across all age range...

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