Ideation

Methods, Principles, Resources & More.

The von Restorff effect, also known as the "isolation effect", predicts that when multiple homogeneous stimuli are presented, the stimulus that differs from the rest is more likely to be remembered.[1] The theory was coined by German psychiatrist and...

Objects and environments that embody naturalness, simplicity, and subtle imperfection achieve a deeper, more meaningful aesthetic. Wabi-sabi is at once a world view, philosophy of life, type of aesthetic, and, by extension, principle of design. The ...

GOMS is a model of human performance and it can be used to improve human-computer interaction efficiency by eliminating useless or unnecessary interactions. GOMS is an abbreviation from: G → Goals O → Operators M → Methods S → Selection ...

A series of steps (“flow”) that users complete for a specific task. It is a single flow completed similarly by all users for a specific action. Ex. Sign Up. Task flows have a singular flow, they don’t branch out. One of the different di...

The process of using spatial and environmental information to navigate to a destination. Whether navigating a college campus, the wilds of a forest, or a Web site, the basic process of wayfinding involves the same four stages: Orientation, Route...

Objects and environments should be designed to be usable, without modification, by as many people as possible. The principle of accessibility asserts that designs should be usable by people of diverse abilities, without special adaptation or modific...

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