Weighted Decision Matrix. A weighted decision matrix is a tool used to compare alternatives with respect to multiple criteria of different levels of importance. It can be used to rank all the alternatives relative to a “fixed” reference and thus create a partial order fo the alternatives.

  • Identify and prioritize the most promising opportunities from multiple design concepts
  • It creates a forum for conversation and shared decision-making and can help overcome the common biases on multidisciplinary teams.
  • The underlying concept is simple but powerful: the matrix ranks potential design opportunities against key success criteria.
  • The “criteria” represents the primary measures of product success rated on a scale, as defined by the product team and organizational stakeholders.
  • A listing of “opportunities” represents the design ideas that elicit the most serious interest from the team.
  • Once there is an agreed upon recommended list, another creative “deep dive” can now refocus on newly agreed-upon design ideas.
  • The method provides a structured process for team conversations, shifting decision-making to a process grounded in success criteria, not personal opinions.

More Readings,

The sprint is a five-day process for answering critical business questions through design, prototyping and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking...

A method of illustrating relationships and patterns in system behaviors by representing two or more system variables in a controlled way. People understand the way the world works by identifying relationships and patterns in or between systems. On...

In research of human subjects, a survey is a list of questions aimed at extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and sometimes face-to-face on busy street corners or in mal...

A content inventory is a collection of data about your content. Unlike the content audit, which is qualitative, the inventory is quantitative. It's a comprehensive list – typically a spreadsheet – of all content assets, ideally across all content...

Visual structures of new ideas and concepts Brainstorming creates a judgment-free zone to express creative ideas and explore new concepts. Widely accepted rules include, “quantity over quality,” “withhold judgment and criticism,” ...

Participatory design (originally co-operative design, now often co-design) is an approach to design attempting to actively involve all stakeholders (e.g. employees, partners, customers, citizens, end users) in the design process to help ensure the re...