Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

What we care about – as designers:

  • This process provides a gateway for your organization to become invested in what your customers are doing online and why.
  • The first step requires articulating what you want out of the data, expressing your goals and intent for what you want to measure.
  • Knowing where you want to go can help you structure your content, analyze campaigns, segment your visitors, and measure your commerce and process tools.
  • Translate all of the data into a short report people will want to read, avoiding analytics jargon and visualizing as much data as you can.
  • Regularly share reports to internal stakeholders.
  • Implement and act on the knowledge, focusing on small course corrections that can have a big impact.

More Readings,

The von Restorff effect, also known as the "isolation effect", predicts that when multiple homogeneous stimuli are presented, the stimulus that differs from the rest is more likely to be remembered.[1] The theory was coined by German psychiatrist and...

 The usability of a system is improved when its status and methods of use are clearly visible. The more visible functions are, the more likely users will be able to know what to do next. Incontrast, when functions are "out of sight," it makes the...

Contextual inquiry is a semi-structured interview method to obtain information about the context of use, where users are first asked a set of standard questions and then observed and questioned while they work in their own environments. Four pri...

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing. [caption id="attachment_...

A framework aligning task behaviors, beliefs, and emotions with product and service features. Can help you articulate root causes behind behaviors and develop solutions that deeply resonate with people. Diverse groups identified for study a...

Visual structures of new ideas and concepts Brainstorming creates a judgment-free zone to express creative ideas and explore new concepts. Widely accepted rules include, “quantity over quality,” “withhold judgment and criticism,” ...