An interview in qualitative research is a conversation where questions are asked to elicit information. The interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series of usually brief questions and answers. They can be contrasted with focus groups in which an interviewer questions a group of people and observes the resulting conversation between interviewees, or surveys which are more anonymous and limit respondents to a range of predetermined answer choices. In phenomenological or ethnographic research, interviews are used to uncover the meanings of central themes in the life world of the subjects from their own point of view.

  • Conversation to collect first-hand accounts of experience, opinions, attitudes, and perceptions
  • They are best conducted in person to include nuances of personal expression and body language, but may also be conducted by phone or social media.
  • They may follow a script of questions or simply have a guiding topic, which allows for flexible detours in conversational form.
  • Stakeholder interviews focus on information from specific roles or people who may have a vested interest in the particular inquiry.
  • Key informant interviews concentrate on people who have specialized or expert knowledge to contribute.
  • Interviews of couples or groups should be moderated so conversations are not dominated by one person.
  • Interviews can be more productive when based around artifacts, the inspiration behind methods, personal inventories, and picture cards.

More Readings,

Participatory design (originally co-operative design, now often co-design) is an approach to design attempting to actively involve all stakeholders (e.g. employees, partners, customers, citizens, end users) in the design process to help ensure the re...

Gauging first-impression emotional responses to product and service designs This explores the affective response that different designs elicit from people based on first impressions. Using index cards with positive, neutral, and negative ad...

Visual structures of new ideas and concepts Brainstorming creates a judgment-free zone to express creative ideas and explore new concepts. Widely accepted rules include, “quantity over quality,” “withhold judgment and criticism,” ...

In the social sciences, triangulation is often used to indicate that two (or more) methods are used in a study in order to check the results of one and the same subject. "The concept of triangulation is borrowed from navigational and land surveying t...

Diary studies are a form of longitudinal research(research that takes place over a long period of time with the same participants). Typically, users self-report their activities at regular intervals to create a log of their activities, thoughts, and ...

An imageboard or image board is a type of Internet forum which operates mostly via posting images. The first imageboards were created in Japan and inspired the creation of a number of English language imageboards. They are based on the textboard conc...