Human-centered design (HCD) is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing the solution.
Methods created by design companies
Every design firm or organization has their own design process. Different disciplines use slightly different language and techniques, but ultimately all these processes are very similar.
The ultimate goal here is to understand the problem different aspects.
- Interviews: Expert interviews, Users interviews, Stack-holders interviews, Group interviews, Body language, 5 Why?
- Audience: Groups, Empathy maps, Personas, Mental Models, Use cases and User Stories, Story Boards, Services Blueprint, Touchpoints, Triggers, and Hooks.
- Desk Research: Quantitative Data, Competitors Analysis, Lighting Demos / Imageboard.
Defining the challenges and figure out how problems could be solved.
- Challenges: How might we, Long-term goal, Design Questions, Business Stuff.
- Solutions: The Map, Card Sharing, Voting Dots, Design Principles, Hooks, The Concept.
- Let’s Do it: Data Gathering (Principles, Inspiration, Human, Technologies).
Time to implement, test and iterate the different solutions.
- Build: Sketch, Rapid Prototyping, Prototypes, Interactions.
- Test: Usability Evaluation, Feedback sessions, User Testing, A/B Testing.
- Iterate: Data Gathering & Design System (Principles, Inspiration, Human, Technologies).
Objects and environments that embody naturalness, simplicity, and subtle imperfection achieve a deeper, more meaningful aesthetic. Wabi-sabi is at once a world view, philosophy of life, type of aesthetic, and, by extension, principle of design. The ...
Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Technical information documenting whe...
In research of human subjects, a survey is a list of questions aimed at extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and sometimes face-to-face on busy street corners or in mal...
Think-aloud (or thinking aloud) protocol (also talk-aloud protocol) is a protocol used to gather data in usability testing in product design and development, in psychology and a range of social sciences (e.g., reading, writing, translation research, ...
Desk research is another name for secondary research. Broadly speaking, there are two types of research activity: primary research (where you go out and discover stuff yourself); and secondary research (where you review what other people have done). ...
An interviewing technique that reveals connections between a product’s characteristics and personal values It builds on Means–End Theory, which posits that people make purchasing decisions based on consequences afforded by using the produc...