Human-centered design (HCD) is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing the solution.

Methods created by design companies

Every design firm or organization has their own design process. Different disciplines use slightly different language and techniques, but ultimately all these processes are very similar.

1. Inspiration

The ultimate goal here is to understand the problem different aspects.

  1. Interviews: Expert interviews, Users interviews, Stack-holders interviews, Group interviews, Body language, 5 Why?
  2. Audience: Groups, Empathy maps, Personas, Mental Models, Use cases and User Stories, Story Boards, Services Blueprint, Touchpoints, Triggers, and Hooks.
  3. Desk Research: Quantitative Data, Competitors Analysis, Lighting Demos / Imageboard.

2.Ideation

Defining the challenges and figure out how problems could be solved.

  1. Challenges: How might we, Long-term goal, Design Questions, Business Stuff.
  2. Solutions: The Map, Card Sharing, Voting Dots, Design Principles, Hooks, The Concept.
  3. Let’s Do it: Data Gathering (Principles, Inspiration, Human, Technologies).

3.Implementation

Time to implement, test and iterate the different solutions.

  1. Build: Sketch, Rapid Prototyping, Prototypes, Interactions.
  2. Test: Usability Evaluation, Feedback sessions, User Testing, A/B Testing.
  3. Iterate: Data Gathering & Design System (Principles, Inspiration, Human, Technologies).

References

More Readings,

The User-centered design (UCD) process outlines the phases throughout a design and development life-cycle all while focusing on gaining a deep understanding of who will be using the product. The international standard 13407  is the basis for many U...

The experience prototype is a simulation of the service experience that foresees some of its performances through the use of the specific physical touchpoints involved. The experience prototype allows designers to show and test the solution through a...

Scenarios describe the stories and context behind why a specific user or user group comes to your site.  They note the goals and questions to be achieved and sometimes define the possibilities of how the user(s) can achieve them on the site. A ...

A cognitive map (sometimes called a mental map or mental model) is a type of mental representation which serves an individual to acquire, code, store, recall, and decode information about the relative locations and attributes of phenomena in their ev...

The visible clustering of observations and insights into meaningful categories and relationships • Designers capture research insights, observations, concerns, or requirements on individual sticky notes. • Rather than grouping notes into predef...

It is a form of qualitative research consisting of interviews in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Gauging opinions...