Human-centered design (HCD) is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing the solution.
Methods created by design companies
Every design firm or organization has their own design process. Different disciplines use slightly different language and techniques, but ultimately all these processes are very similar.
The ultimate goal here is to understand the problem different aspects.
- Interviews: Expert interviews, Users interviews, Stack-holders interviews, Group interviews, Body language, 5 Why?
- Audience: Groups, Empathy maps, Personas, Mental Models, Use cases and User Stories, Story Boards, Services Blueprint, Touchpoints, Triggers, and Hooks.
- Desk Research: Quantitative Data, Competitors Analysis, Lighting Demos / Imageboard.
Defining the challenges and figure out how problems could be solved.
- Challenges: How might we, Long-term goal, Design Questions, Business Stuff.
- Solutions: The Map, Card Sharing, Voting Dots, Design Principles, Hooks, The Concept.
- Let’s Do it: Data Gathering (Principles, Inspiration, Human, Technologies).
Time to implement, test and iterate the different solutions.
- Build: Sketch, Rapid Prototyping, Prototypes, Interactions.
- Test: Usability Evaluation, Feedback sessions, User Testing, A/B Testing.
- Iterate: Data Gathering & Design System (Principles, Inspiration, Human, Technologies).
Value Opportunity Analysis (VOA) is an approach to identifying the aspirational attributes in a product or service, listing a set of value opportunities to help design teams focus on the key items to connect the target audience. Mapping the ...
Cultural probes (or design probes) is a technique used to inspire ideas in a design process. It serves as a means of gathering inspirational data about people's lives, values, and thoughts. Use materials such as postcards, journals, cameras, tex...
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. What we care about - as designers: This process provides a gateway for your organization to become invest...
The design-thinking ideology asserts that a hands-on, user-centric approach to problem-solving can lead to innovation, and innovation can lead to differentiation and a competitive advantage. This hands-on, user-centric approach is defined by the desi...
A design charrette is a short, collaborative meeting during which members of a team quickly collaborate and sketch designs to explore and share a broad diversity of design ideas. Designers and non-designers—including project stakeholders, engi...
In research of human subjects, a survey is a list of questions aimed at extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and sometimes face-to-face on busy street corners or in mal...