Human-centered design (HCD) is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing the solution.

Methods created by design companies

Every design firm or organization has their own design process. Different disciplines use slightly different language and techniques, but ultimately all these processes are very similar.

1. Inspiration

The ultimate goal here is to understand the problem different aspects.

  1. Interviews: Expert interviews, Users interviews, Stack-holders interviews, Group interviews, Body language, 5 Why?
  2. Audience: Groups, Empathy maps, Personas, Mental Models, Use cases and User Stories, Story Boards, Services Blueprint, Touchpoints, Triggers, and Hooks.
  3. Desk Research: Quantitative Data, Competitors Analysis, Lighting Demos / Imageboard.

2.Ideation

Defining the challenges and figure out how problems could be solved.

  1. Challenges: How might we, Long-term goal, Design Questions, Business Stuff.
  2. Solutions: The Map, Card Sharing, Voting Dots, Design Principles, Hooks, The Concept.
  3. Let’s Do it: Data Gathering (Principles, Inspiration, Human, Technologies).

3.Implementation

Time to implement, test and iterate the different solutions.

  1. Build: Sketch, Rapid Prototyping, Prototypes, Interactions.
  2. Test: Usability Evaluation, Feedback sessions, User Testing, A/B Testing.
  3. Iterate: Data Gathering & Design System (Principles, Inspiration, Human, Technologies).

References

More Readings,

User Journey Maps try to capture the experience of a user during the interaction with the products. They are a visual trip of the user across the solution. Journey Maps are some kind of a journal, where user notes their feelings, pain points and the ...

Design ethnography is ethnographic qualitative research set within a design context. It delivers results that inform and inspire design processes, for instance service design processes. It offers reference material about people's everyday life; thei...

Value Opportunity Analysis (VOA) is an approach to identifying the aspirational attributes in a product or service, listing a set of value opportunities to help design teams focus on the key items to connect the target audience. Mapping the ...

Testing of prototypes, products, or interfaces by users of a system in design development This gauges human expectations against a designed artifact, determining whether something is useful, usable, and desirable. Testing should collect per...

The sprint is a five-day process for answering critical business questions through design, prototyping and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking...

The visible clustering of observations and insights into meaningful categories and relationships • Designers capture research insights, observations, concerns, or requirements on individual sticky notes. • Rather than grouping notes into predef...