The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.

Fogg Behavior Model

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A persona in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative p...

Desk research is another name for secondary research. Broadly speaking, there are two types of research activity: primary research (where you go out and discover stuff yourself); and secondary research (where you review what other people have done). ...

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Generative research is a more focused effort targeted at a deeper understanding of user needs and desires, and concept development through participatory design activities. Evaluative research combines more established methods to test emerging design ...

Value Opportunity Analysis (VOA) is an approach to identifying the aspirational attributes in a product or service, listing a set of value opportunities to help design teams focus on the key items to connect the target audience. Mapping the ...