The Elito method was the first analysis method we used, and it is basically based on brute force thinking.

The nature of this method is definitely data analysis since you use it to analyze data. The context that you will use this method is if you have a lot of data you need to be analyzed, you could use this to get that done.

  • A method used to ground design arguments in research observations and business directives
  • This is a rigorous synthesis method designed to help teams bridge the “analysis-synthesis” gap between research and design ideas in a business context.
  • Elito brings the multidisciplinary team together after primary and/or secondary research has been conducted.
  • Using a spreadsheet and a projector, the team captures its work and thinking in five “Elito entities,” which together create “logic line” design arguments:
    • Observation: “What did you see, read, or hear?”
    • Judgment: “What is your opinion about that observation?”
    • Value: “What values are ultimately at work?”
    • Concept/Sketch: “What can the design team do to solve this problem?”
    • Key Metaphor: “What is the hook or tagline?”
  • The spreadsheet captures the team’s random, nonlinear thinking to connect arguments, further refine ideas, and organize arguments into observation-based themes.

 

More Readings,

Gauging first-impression emotional responses to product and service designs This explores the affective response that different designs elicit from people based on first impressions. Using index cards with positive, neutral, and negative ad...

The use of a weak element that will fail in order to protect other elements in the system from damage. a chain is only as strong as its weakest link This suggests that the weakest link in a chain is also the least valuable and most expendable lin...

This is used to document observable human activities and personal characteristics, interactions, time spent at fixed locations or in transit, and details of environmental context. A sketch map or architectural floor plan is used as the underla...

Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design. Exploratory research helps determine the best re...

Cultural probes (or design probes) is a technique used to inspire ideas in a design process. It serves as a means of gathering inspirational data about people's lives, values, and thoughts. Use materials such as postcards, journals, cameras, tex...

In the social sciences, triangulation is often used to indicate that two (or more) methods are used in a study in order to check the results of one and the same subject. "The concept of triangulation is borrowed from navigational and land surveying t...