Gauging first-impression emotional responses to product and service designs

  • This explores the affective response that different designs elicit from people based on first impressions.
  • Using index cards with positive, neutral, and negative adjectives written on them, participants pick those that describe how they feel about a design or prototype.
  • It can focus attention on responses from end users, instead of on personal opinions that often leave teams at an impasse.
  • When the process is applied repeatedly, the team can begin to compare and cluster the words that are most frequently chosen and visualize the results.
  • The method helps focus the design team efforts on shaping the exact emotional response they want people to have while using their products.
  • It Can be conducted using low-fidelity prototypes or on products already in the public domain as a baseline before the team embarks on a redesign.

Rapid Desirability Testing: A Case Study

More Readings,

An imageboard or image board is a type of Internet forum which operates mostly via posting images. The first imageboards were created in Japan and inspired the creation of a number of English language imageboards. They are based on the textboard conc...

Think-aloud (or thinking aloud) protocol (also talk-aloud protocol) is a protocol used to gather data in usability testing in product design and development, in psychology and a range of social sciences (e.g., reading, writing, translation research, ...

A content inventory is a collection of data about your content. Unlike the content audit, which is qualitative, the inventory is quantitative. It's a comprehensive list – typically a spreadsheet – of all content assets, ideally across all content...

Lean UX is focused on the experience under design and is less focused on deliverables than traditional UX. It requires a greater level of collaboration with the entire team. The core objective is to focus on obtaining feedback as early as possible so...

The sketch file is fully layered and editable, you are free to use this file in whatever you want, and you have the full freedom to change, remove, edit any part of it.   Download for free! Download Sketch file #thecontent i...

Comparing two versions of a design to see which performs better against a predetermined goal • A/B testing is an optimization technique that allows you to compare two different versions of a design to see which one gets you closer to a business ob...