Gauging first-impression emotional responses to product and service designs

  • This explores the affective response that different designs elicit from people based on first impressions.
  • Using index cards with positive, neutral, and negative adjectives written on them, participants pick those that describe how they feel about a design or prototype.
  • It can focus attention on responses from end users, instead of on personal opinions that often leave teams at an impasse.
  • When the process is applied repeatedly, the team can begin to compare and cluster the words that are most frequently chosen and visualize the results.
  • The method helps focus the design team efforts on shaping the exact emotional response they want people to have while using their products.
  • It Can be conducted using low-fidelity prototypes or on products already in the public domain as a baseline before the team embarks on a redesign.

Rapid Desirability Testing: A Case Study

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