Research to evaluate the usability and learnability of your competitors’ products

  • This complements traditional marketing strategies and business audits by considering the social, economic, and technical context.
  • It allows design teams to assess a competitor’s products from the end user’s point of view.
  • Teams inspect how usable and learnable competitors’ digital applications are by conducting usability tests on competitive products, as well as on their own.
  • In contrast to attitudinal surveys, competitive testing focuses on end-user behavior as people attempt to accomplish tasks that exist across products.
  • By understanding key similarities and differences between competitors, gaps can be identified for further market differentiation or specialization.
  • Results from competitive tests should be ongoing, tracked, and compared over time.

More Readings,

Capturing the day-to-day context in which people engage with your product or service This captures what customers do, think, and use as they set out to achieve a goal that involves your product or service. It provides a framework that desig...

Concept maps are graphical tools for organizing and representing knowledge. They include concepts, usually enclosed in circles or boxes of some type, and relationships between concepts indicated by a connecting line linking two concepts. A visua...

A property in which the physical characteristics of an object or environment influence its function. The term affordance was created by psychologist James J. Gibson, his best-known definition is taken from his seminal 1979 book, The Ecological Appro...

The process of using spatial and environmental information to navigate to a destination. Whether navigating a college campus, the wilds of a forest, or a Web site, the basic process of wayfinding involves the same four stages: Orientation, Route...

Usability Testing refers to evaluating a product or service by testing it with representative users. Typically, during a test, participants will try to complete typical tasks while observers watch, listen and takes notes.  The goal is to identify an...

User Journey Maps try to capture the experience of a user during the interaction with the products. They are a visual trip of the user across the solution. Journey Maps are some kind of a journal, where user notes their feelings, pain points and the ...