Using web-based tools to reveal statistically relevant data for usability enhancements

Enables design teams to leverage web-based tools to collect statistically significant information about what people are doing on your website or web application.

  • The focus is on planning the appropriate strategy for the study, accurately selecting the right automated remote research tools, and configuring the logistics.
  • Automated research tools can help researchers understand usability issues such as length of time and performance on task, common click paths, and trouble spots.
  • It should be used with qualitative research methods that provide insight into why site visitors behave the way they do.
  • Quantitative data can be triangulated with observed behavioral data to decide which usability enhancements to make.
  • There a growing number of web-based research tools available that are both quantitative and qualitative.

More Readings,

A tag cloud (word cloud, or weighted list in visual design) is a novelty visual representation of text data, typically used to depict keyword metadata (tags) on websites, or to visualize free form text. Tags are usually single words, and the importan...

Desk research is another name for secondary research. Broadly speaking, there are two types of research activity: primary research (where you go out and discover stuff yourself); and secondary research (where you review what other people have done). ...

Wizard of Oz prototyping. Wizard of Oz prototyping (WOZ prototyping) is a design methodology used in rapid product development to improve the user experience (UX). WOZ prototyping requires developers to create a rudimentary model of the completed pro...

Concept maps are graphical tools for organizing and representing knowledge. They include concepts, usually enclosed in circles or boxes of some type, and relationships between concepts indicated by a connecting line linking two concepts. A visua...

Reporting and analyzing user queries submitted as search criteria on a site Analyzing words and phrases entered into a search provides insight into what people are looking for in order to evaluate how well content meets those needs. Site Se...

Research through Design is a term that is used primarily in academic work in the design communities, especially in interaction design and HCI, but it shares more than is usually discussed with other arts and engineering disciplines and with design pr...