Crafting Interface which communicates the experience in the right way.
Goal, Brand & Content..
This three simple words is all that I think about. The interface will be used to do some action, it is the goal. it represents an organization, it's the brand. It's a communication channel with our audience, and it's the content.
One of the most valuable principles these days is interface-less designs, I keen of course to put all information needed in front of user's eyes. but less is more. if you want to emphasize important information, let's break it down into parts & start to remove all un-needed elements, till there is nothing can be removed.
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