Alomost There!

Mohamed Auf

Experience Design Executive

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Deurs
King Khalid Foundation Award
Awwwards
Webby Honoree
Asian Experience Award
Gartner Award
The Digital Insurer Award
ITC Award
Digital Bankers Award
King Fahd Foundation Award
GBO 2024
Sadad Payments
bCare
Vodafone
Tawuniya
Shawarmer
Saudi Central Bank
Saudi Ministry Of Sport
STC
Nine Tenths
Monshaat
Ministry of Defense
Ministry of Education
Ministry Of Culture
Ministry Of Health
Madeleine
General Authority of Statistics
Daman
Alrajhi Takaful
Alrajhi Bank
Fanta
Deurs
King Khalid Foundation Award
Awwwards
Webby Honoree
Asian Experience Award
Gartner Award
The Digital Insurer Award
ITC Award
Digital Bankers Award
King Fahd Foundation Award
GBO 2024
Sadad Payments
bCare
Vodafone
Tawuniya
Shawarmer
Saudi Central Bank
Saudi Ministry Of Sport
STC
Nine Tenths
Monshaat
Ministry of Defense
Ministry of Education
Ministry Of Culture
Ministry Of Health
Madeleine
General Authority of Statistics
Daman
Alrajhi Takaful
Alrajhi Bank
Fanta
Deurs
King Khalid Foundation Award
Awwwards
Webby Honoree
Asian Experience Award
Gartner Award
The Digital Insurer Award
ITC Award
Digital Bankers Award
King Fahd Foundation Award
GBO 2024
Sadad Payments
bCare
Vodafone
Tawuniya
Shawarmer
Saudi Central Bank
Saudi Ministry Of Sport
STC
Nine Tenths
Monshaat
Ministry of Defense
Ministry of Education
Ministry Of Culture
Ministry Of Health
Madeleine
General Authority of Statistics
Daman
Alrajhi Takaful
Alrajhi Bank
Fanta

About me

Visionary design executive with 15+ years of experience leading digital transformation and customer experience innovation across insurance, education, government, and finance. Built and led high-performing design and product teams across 6+ organizations. Delivered 70+ projects, earned 15+ international awards, and drove 20x growth in digital performance. Known for uniting human-centered design, business strategy, and technology to create experiences that deliver measurable impact and long-term value.

Committed to achieving customer satisfaction, business growth, and operational excellence.

Career History

(15+)
Teams

Tawuniya DXE

2022
Tawuniya
Riyadh
Tawuniya DXE

TETCO Design Lab

2021
TETCO
Riyadh
TETCO Design Lab

HUED Consulting

2017
HUED
Riyadh
HUED Consulting

Pixvar Studio

2015
Pixvar Studio
Egypt
Pixvar Studio

All Teams

(+6)
Awards

Honorable Mention

byMoha
Awwwards
2025

Productivity, Financial Services & Banking

Tawuniya
Webby Honoree
2025

Eye on Innovation Award in the financial services

Tawuniya
Gartner Award
2024

Insurer Innovation Award

Tawuniya
The Digital Insurer Award
2024

Awards

(+15)
Achievements

Tawuniya Mobile App

Tawuniya
InsureTech
2024

Tawuniya Digital Sales Portal

Tawuniya
Insurance
2022

MOC Scholarships

Ministry Of Culture
Education
2021

Alrajhi Takaful Digital Agent App

Alrajhi Takaful
Insurtech
2021

Achievements

(+12)
Keynotes

Embracing digitisations in volatile economic conditions

2024
The Digital Experience Show Middle East
Customer Experience Live
Embracing digitisations in volatile economic conditions

Adding value to a highly customer-centric enterprise through digital experience

2024
The Digital Experience Show Middle East
Customer Experience Live
 Adding value to a highly customer-centric enterprise through digital experience

How transformation leaders can facilitate exceptional experiences via technology, innovation, and strategy

2024
Digital Experience Show Middle East
Customer Experience Live
How transformation leaders can facilitate exceptional experiences via technology, innovation, and strategy

Strategies for continuous improvement through digital rethink

2024
Digital Experience Show Middle East
Customer Experience Live
Strategies for continuous improvement through digital rethink

All Talks

(+6)

Allah loves to see one man's job at level of itqan.

Prophet Muhammed ﷺ