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Principles

Design Principles and its core vision.

The placement of elements such that edges line up along common rows or columns, or their bodies along a common center. Alignment The whole point of the alignment principle is that nothing in your slide design should look as if it were pla...

A property in which the physical characteristics of an object or environment influence its function. The term affordance was created by psychologist James J. Gibson, his best-known definition is taken from his seminal 1979 book, The Ecological Appro...

The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. The effect has been observed in several experiments and has significant implication...

The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. Management consultant Joseph M. Juran suggested t...

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