Design Sprint UX Design

Hala 🤩 !

Lately, I attended the Design Sprint Foundations Nano Degree – Udacity, That was really helpful. and I would like to share what I learned with you through a serious of articles begins with this Article.

What is design sprint !?

It’s much Better for you to google about that, it’s so simple to understand also design sprint visually & here is some really cool visuals for that, I’m not the owner of any of those cool visuals🌹.

If you try to search about Design sprint map, you will get into details about each step and you will understand it much better and also you will feel that you have to read more & more about Design Thinking in General.

A Design Sprint is a clear step-by-step, logical process. You’ll be solving all the world’s problems with this innovative problem-solving framework.

In this serious of posts, I’m gonna share with you my note & documents over the Udacity Design Sprint foundations, which also covers the design thinking book for Jake Knapp created the Google Ventures sprint process and has run more than a hundred sprint with startups such as 23andme, Slack, Nest, and Foundation Medicine. Previously, Jake worked at Google, leading Sprint for everything from Gmail to Google X. He is currently among the world’s tallest designers. Before you go I think you should visit this website also, http://www.gv.com/sprint/ and https://www.mozestudio.com/services/design-sprint/

Don’t forget to check it. And now we are ready to move.

Before we go,

We need to arrange our design sprint environment, we need to build the sprint team, prepare the office and materials, and we need to know some roles, and here it is:

The Sprint Team

The Sprint team is usually about four or seven people working together throughout the entire sprint. Usually, you want to have the following roles involved:

  • Product Manager
  • Sales / Marketing
  • Customer Services
  • Designer

You can add a few other people as you see fit depending on what sort of product you have, but generally, you don’t want to go over seven people.

At this stage, I think your team not only playing team role, they are also somehow users, so you are also doing user-testing on the go – I think it’s the reason behind deciding the roles of your team from the beginning, and in user testing, best users in number is something between 3 and 7, 5 is perfect – because more than 7 you will get the same response again and again.

Roles of the Design Sprint Team

It’s recommended to have about 4-7 people for your Design Sprint. Each of the roles below is vital to the start and success of the Design Sprint process. These roles need to be assigned prior to starting the Design Sprint.

The Decider

The Decider is typically the CEO or Product Owner. You want this role to be filled by someone who will actually be making the calls for the product, company, or idea that is the focus of the Design Sprint. This person is tasked with making quick decisions throughout the process to unblock the team and continue to advance through the Design Sprint. The Decider also has ultimate voting power during the voting processes in the first two days of the process. You cannot begin a Design Sprint without a Decider.

The Moderator

The Moderator is solely responsible for making sure the Design Sprint team gets from exercise to exercise within the allotted time so that the process will actually reach the end of the 4-day timeline. The Moderator is typically a Program Manager, Sprint Master, or someone who is generally excellent at facilitating group activities. They should have a very strong handle on the Design Sprint process and exercises. The Moderator can be someone who is part of the company or team. And they can also be an external person that has no stake in the company goal. You cannot begin a Design Sprint without a Moderator.

The Expert(s)

The Experts are vital for the first day of the Design Sprint. Day 1 kicks off with Expert Interviews, to really get insight and appreciation for the company’s challenges. There can be one or more Experts. They can be cross-company team members or team members that work directly on the product at hand. You might include people from Sales, Finance, Customer Success, Engineering, or Marketing.

Physical Tools For The Design Sprint Room

Although you don’t need each of these items as you’ll be working through this process as an individual on a mock team through the program, this list of tools is still a great reference if you want to run a Design Sprint with your team or at your company:

  • A closed off room with minimal distractions, big work table, and large whiteboards
  • Music to offset the awkward silence
  • The Sprint Book (great to have on hand)
  • Timer (visual time left is a key factor with this item)
  • Masking tape (for all things construction with paper)
  • Voting dots (multiple sizes and colors)
  • Sticky Notes (squares, rectangles, multiple colors)
  • Magic Paper (great if you don’t have access to whiteboards)
  • Clipboards & Blank Paper (useful for mobility within the room)
  • Healthy Snacks
  • Sharpies (or really any marker that is not too precise but not too wide)
  • Glue Stick (for all things construction with paper)
  • Notebooks for each participant
  • Scissors (again, for all things construction with paper)

The “No Device” Rule

As time is precious, the Moderator should focus on creating a space and environment free of distraction. This includes instigating a “No Device” rule. This means no phones, laptops, tablets or any type of screen allowed in the sprint room. The moment one team member breaks the rule, it’s like a domino-effect in the room. This rule is not meant to be a punishment. It’s helpful for the Moderator to frame this rule as process infrastructure that actually supports autonomy in the space. If the entire team is focused and dedicated to the process, the group will be able to accomplish great work!

There are a few exceptions to this rule and the Moderator should acknowledge each of the exceptions to make sure each participant knows that any inclusion of screens is intentional.


  • Break Time
  • Day 1: Lightning Demos – Research & Presentations
  • Day 3: Prototyping for Digital products

The Importance Of Timing

Because the Design Sprint needs to fit into one week, timing is extremely important. It’s the Moderator’s role to make sure that each exercise fits within a specific amount of time so that the participants get through the week and really finish it within one week.

The Time Timer is a great way to keep time. The Time Timer is a simple device that allows you to set time, see how much time is left, and it beeps once the time is up.

Using a phone is also something you could do, but you’re going to get distracted by notifications and other things. Also having a phone visible breaks our No Devices rule.

So it’s highly recommended to use something simple like a Time Timer to track time during the Design Sprint.

Design Sprint Remove Personal Bias

The Design Sprint completely levels the playing field for the participants in the sprint.

Because the exercises are done alone without discussion, and the Concepts are completely anonymous, it removes all bias that often changes how meetings work within companies.

Imagine that you’re trying to solve a problem in a typical situation without the Design Sprint. You have seven people sitting around the table, people are talking, people are brainstorming, and people are shooting ideas at each other. And what starts to happen is that you see the people who are best at pitching ideas, and also the people who have the most stamina and are the most extroverted, often tend to get their way.

The introverted people maybe have less stamina for arguments and start to pull away and stop pushing their ideas forward.

The sprint completely levels the playing field and allows for every personality type to push their ideas forward anonymously and alone. The discussion is controlled, and the presentations of concepts and ideas are happening from the Moderator and not by the person who actually came up with the idea or concept.

You are not going to have the Product Manager, who’s excellent at pitching, completely changing people’s minds just by how great and how passionate they are about explaining their concept. This is a really great way to ensure that you have a really great variety of ideas that are not being pitched or skewed because of these people who excel at sales pitches.

The sprint is a weirdly silent process, and it’s very different than the typical things you might see in Design Thinking where it’s very open discussion. And one of the biggest reasons for this stark difference is the leveling of the playing field. It makes for a very fair system to see what the best ideas are among the entire team.

Yes! Design Sprint is great for seeing true leveling of personalities and power dynamics within teams. Since the process is so neutralizing, it will be surprised how quickly the team members are able to come to a consensus around a decision that would typically take hours of unproductive open conversation.

Trusting The Process

It may happen during the Design Sprint process, that you start to feel a little bit anxious about how it’s all going to turn out.

– Jonathan Courtney

You might feel like I’m not going to be able to do this; I don’t know if I have the right skills.

– Jake Knapp


Maybe you’ll even start to feel like it’s not going to work, or you’re getting a little bit confused about how all the exercises fit together. The important thing to tell you is that you should just trust the process and go along with it.
– Jonathan Courtney


That’s the end of the first part, see in the next post soon.

Remember, The Design Sprint Kit site by Google – is here for help also.

Salamat 🌹

Also published on Medium.

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