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Principles

Design Principles and its core vision.

 The usability of a system is improved when its status and methods of use are clearly visible. The more visible functions are, the more likely users will be able to know what to do next. Incontrast, when functions are "out of sight," it makes the...

A method of illustrating relationships and patterns in system behaviors by representing two or more system variables in a controlled way. People understand the way the world works by identifying relationships and patterns in or between systems. On...

Elements that move in the same direction are perceived to be more related than elements that move in different directions or are stationary. Perceptual organization of movement. In perception: Gestalt principles. One Gestalt principle, that of commo...

A tendency to find forms that appear humanoid or exhibit humanlike characteristics appealing. In 1915, worried that their straight-sided bottle could be easily confused with those of imitators, the Coca-Cola company set out to create a distinctive n...

The placement of elements such that edges line up along common rows or columns, or their bodies along a common center. Alignment The whole point of the alignment principle is that nothing in your slide design should look as if it were pla...

A property in which the physical characteristics of an object or environment influence its function. The term affordance was created by psychologist James J. Gibson, his best-known definition is taken from his seminal 1979 book, The Ecological Appro...

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