Principles

Design Principles and its core vision.

Anthropomorphic forms are appealing when they are dissimilar or identical to humans, but unappealing when they are very similar to humans. Anthropomorphic forms are generally appealing to humans. However, when a form is very close but not identical ...

A tendency to find a product desirable because it has a high price. Every student of economics learns that the price and demand of commodities are inversely related, a relationship known as the law of demand. The law of demand predicts that given tw...

A tendency to interpret shaded or dark areas of an object as shadows resulting from a light source above the object. Humans are biased to interpret objects as being lit from a single light source from above. This bias is found across all age range...

Dieter Rams, is a German industrial designer and retired academic closely associated with the consumer products company Braun and the functionalist school of industrial design. According to Dieter Rams, good design: Is innovative Makes...

The use of a weak element that will fail in order to protect other elements in the system from damage. a chain is only as strong as its weakest link This suggests that the weakest link in a chain is also the least valuable and most expendable lin...

 The usability of a system is improved when its status and methods of use are clearly visible. The more visible functions are, the more likely users will be able to know what to do next. Incontrast, when functions are "out of sight," it makes the...

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