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Principles For ideation

Design Principles and its core vision.

Dieter Rams, is a German industrial designer and retired academic closely associated with the consumer products company Braun and the functionalist school of industrial design. According to Dieter Rams, good design: Is innovative Makes...

The use of a weak element that will fail in order to protect other elements in the system from damage. a chain is only as strong as its weakest link This suggests that the weakest link in a chain is also the least valuable and most expendable lin...

 The usability of a system is improved when its status and methods of use are clearly visible. The more visible functions are, the more likely users will be able to know what to do next. Incontrast, when functions are "out of sight," it makes the...

Elements that move in the same direction are perceived to be more related than elements that move in different directions or are stationary. Perceptual organization of movement. In perception: Gestalt principles. One Gestalt principle, that of commo...

A tendency to find forms that appear humanoid or exhibit humanlike characteristics appealing. In 1915, worried that their straight-sided bottle could be easily confused with those of imitators, the Coca-Cola company set out to create a distinctive n...

The placement of elements such that edges line up along common rows or columns, or their bodies along a common center. Alignment The whole point of the alignment principle is that nothing in your slide design should look as if it were pla...

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