Ideation

Anthropomorphic forms are appealing when they are dissimilar or identical to humans, but unappealing when they are very similar to humans. Anthropomorphic forms are generally appealing to humans. However, when a form is very close but not identical ...

A tendency to find a product desirable because it has a high price. Every student of economics learns that the price and demand of commodities are inversely related, a relationship known as the law of demand. The law of demand predicts that given tw...

A tendency to interpret shaded or dark areas of an object as shadows resulting from a light source above the object. Humans are biased to interpret objects as being lit from a single light source from above. This bias is found across all age range...

Dieter Rams, is a German industrial designer and retired academic closely associated with the consumer products company Braun and the functionalist school of industrial design. According to Dieter Rams, good design: Is innovative Makes...

Hooked template, was represented through the Hooked book, and it helps us to find ways to Build Habit-Forming Products. A hook has four parts: Trigger: External & Internal. Need to shift from external to internal triggers over time. ...

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing. [caption id="attachment_...

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