Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

What we care about – as designers:

  • This process provides a gateway for your organization to become invested in what your customers are doing online and why.
  • The first step requires articulating what you want out of the data, expressing your goals and intent for what you want to measure.
  • Knowing where you want to go can help you structure your content, analyze campaigns, segment your visitors, and measure your commerce and process tools.
  • Translate all of the data into a short report people will want to read, avoiding analytics jargon and visualizing as much data as you can.
  • Regularly share reports to internal stakeholders.
  • Implement and act on the knowledge, focusing on small course corrections that can have a big impact.

More Readings,

A content inventory is a collection of data about your content. Unlike the content audit, which is qualitative, the inventory is quantitative. It's a comprehensive list – typically a spreadsheet – of all content assets, ideally across all content...

Through the Brief Book, Joseph McCormack tells us about the Elusive 600 and how to use it in the aim to present great ideas in little words. We have the mental capacity to comprehend 750 words a minute but most people speak at 150 words a minute. ...

Testing of prototypes, products, or interfaces by users of a system in design development This gauges human expectations against a designed artifact, determining whether something is useful, usable, and desirable. Testing should collect per...

Design ethnography is ethnographic qualitative research set within a design context. It delivers results that inform and inspire design processes, for instance service design processes. It offers reference material about people's everyday life; thei...

Paper-prototyping interactions and value exchanges among people, artifacts, and environments Business origami is a service design activity where stakeholders build a physical representation of a system and then prototype future or alternative ...

Hooked template, was represented through the Hooked book, and it helps us to find ways to Build Habit-Forming Products. A hook has four parts: Trigger: External & Internal. Need to shift from external to internal triggers over time. ...