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Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

What we care about – as designers:

  • This process provides a gateway for your organization to become invested in what your customers are doing online and why.
  • The first step requires articulating what you want out of the data, expressing your goals and intent for what you want to measure.
  • Knowing where you want to go can help you structure your content, analyze campaigns, segment your visitors, and measure your commerce and process tools.
  • Translate all of the data into a short report people will want to read, avoiding analytics jargon and visualizing as much data as you can.
  • Regularly share reports to internal stakeholders.
  • Implement and act on the knowledge, focusing on small course corrections that can have a big impact.

More Readings,

Human-centered design (HCD) is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in observing the problem with...

In research of human subjects, a survey is a list of questions aimed at extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and sometimes face-to-face on busy street corners or in mal...

A cognitive map (sometimes called a mental map or mental model) is a type of mental representation which serves an individual to acquire, code, store, recall, and decode information about the relative locations and attributes of phenomena in their ev...

Elements that move in the same direction are perceived to be more related than elements that move in different directions or are stationary. Perceptual organization of movement. In perception: Gestalt principles. One Gestalt principle, that of commo...

Content analysis is a research method for studying documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable a...

The visible clustering of observations and insights into meaningful categories and relationships • Designers capture research insights, observations, concerns, or requirements on individual sticky notes. • Rather than grouping notes into predef...

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