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Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

What we care about – as designers:

  • This process provides a gateway for your organization to become invested in what your customers are doing online and why.
  • The first step requires articulating what you want out of the data, expressing your goals and intent for what you want to measure.
  • Knowing where you want to go can help you structure your content, analyze campaigns, segment your visitors, and measure your commerce and process tools.
  • Translate all of the data into a short report people will want to read, avoiding analytics jargon and visualizing as much data as you can.
  • Regularly share reports to internal stakeholders.
  • Implement and act on the knowledge, focusing on small course corrections that can have a big impact.

More Readings,

The experience prototype is a simulation of the service experience that foresees some of its performances through the use of the specific physical touchpoints involved. The experience prototype allows designers to show and test the solution through a...

Think-aloud (or thinking aloud) protocol (also talk-aloud protocol) is a protocol used to gather data in usability testing in product design and development, in psychology and a range of social sciences (e.g., reading, writing, translation research, ...

Experience sampling is a way to find out more about an experience while the event is actually happening. Participants stop what they are doing and take time to note their experiences over a period of days, weeks, or even years — which can result in...

The User-centered design (UCD) process outlines the phases throughout a design and development life-cycle all while focusing on gaining a deep understanding of who will be using the product. The international standard 13407  is the basis for many U...

A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic, user interactions,  or interactive media sequence. A visual nar...

A design charrette is a short, collaborative meeting during which members of a team quickly collaborate and sketch designs to explore and share a broad diversity of design ideas. Designers and non-designers—including project stakeholders, engi...

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