Value Opportunity Analysis (VOA) is an approach to identifying the aspirational attributes in a product or service, listing a set of value opportunities to help design teams focus on the key items to connect the target audience.

  • Mapping the extent to which a product or service’s aspirational qualities connect to an audience
  • A (VOA) provides an opportunity for a team to work together from a place of deep empathy, grounded firmly in research for what the user values and desires.
  • There are seven value opportunities:
    1. Emotion: adventure, independence, confidence, and power
    2. Aesthetics: visual, auditory, tactile, olfactory, and taste
    3. Identity: point in time, sense of place, and personality
    4. Impact: social and environmental
    5. Ergonomics: comfort, safety, and ease of use
    6. Core Technology: reliable and enabling
    7. Quality: craftsmanship and durability
  • The VOA can be used to help the team consider competitive review, market analysis, and multiple personas.

More Readings,

Testing of prototypes, products, or interfaces by users of a system in design development This gauges human expectations against a designed artifact, determining whether something is useful, usable, and desirable. Testing should collect per...

User Journey Maps try to capture the experience of a user during the interaction with the products. They are a visual trip of the user across the solution. Journey Maps are some kind of a journal, where user notes their feelings, pain points and the ...

The experience prototype is a simulation of the service experience that foresees some of its performances through the use of the specific physical touchpoints involved. The experience prototype allows designers to show and test the solution through a...

Dieter Rams, is a German industrial designer and retired academic closely associated with the consumer products company Braun and the functionalist school of industrial design. According to Dieter Rams, good design: Is innovative Makes...

In research of human subjects, a survey is a list of questions aimed at extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and sometimes face-to-face on busy street corners or in mal...

Comparing two versions of a design to see which performs better against a predetermined goal • A/B testing is an optimization technique that allows you to compare two different versions of a design to see which one gets you closer to a business ob...

What about my blog ? Topics may you like.