User Journey Maps try to capture the experience of a user during the interaction with the products. They are a visual trip of the user across the solution. Journey Maps are some kind of a journal, where user notes their feelings, pain points and the moments of delight.

  • A visualization of human interactions with a multi-channel product or service
  • The journey map tells a visual story about an individual’s actions, feelings, perceptions, and mindset as they interact with a product or service.
  • It should be an honest representation of an experience, including moments of indecision, confusion, frustration, delight, and closure.
  • The journey map allows each moment of an interactive experience to be evaluated and improved by design.
  • Multiple maps are usually created alongside personas and scenarios, each heavily informed by direct contact with customers who use the product or service.
  • The journey map can shift an organization’s focus from an operational, system-centered view to the larger, real-world context in which products and services are used.
  • The map should be a living document, with reviews by the design team offering questions, ideas, and suggested improvements.

More Readings,

A content inventory is a collection of data about your content. Unlike the content audit, which is qualitative, the inventory is quantitative. It's a comprehensive list – typically a spreadsheet – of all content assets, ideally across all content...

An interviewing technique that reveals connections between a product’s characteristics and personal values It builds on Means–End Theory, which posits that people make purchasing decisions based on consequences afforded by using the produc...

The placement of elements such that edges line up along common rows or columns, or their bodies along a common center. Alignment The whole point of the alignment principle is that nothing in your slide design should look as if it were pla...

Value Opportunity Analysis (VOA) is an approach to identifying the aspirational attributes in a product or service, listing a set of value opportunities to help design teams focus on the key items to connect the target audience. Mapping the ...

An imageboard or image board is a type of Internet forum which operates mostly via posting images. The first imageboards were created in Japan and inspired the creation of a number of English language imageboards. They are based on the textboard conc...

A persona in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative p...