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Reporting and analyzing user queries submitted as search criteria on a site

  • Analyzing words and phrases entered into a search provides insight into what people are looking for in order to evaluate how well content meets those needs.
  • Site Search Analytics can bolster customer retention, satisfaction, and conversion rates, aligning user-centered activity to measurable business goals.
  • For qualitative research, understanding user intent and the information people want from your site can help you evaluate and improve the quality of the search results.
  • For quantitative data, a Zipf distribution represents the statistical majority of search terms within a given time frame, pinpointing which should be optimized.
  • If you are in launch & monitor phase, relate site search performance metrics to your organization’s existing Key Performance Indicators (KPIs).
  • The data revealed by Site Search Analytics can help you monitor and improve your application’s overall performance.

Further Readings,

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