.

RITE Method, for Rapid Iterative Testing and Evaluation, typically referred to as “RITE” testing, is an iterative usability method. It was defined by Michael Medlock, Dennis Wixon, Bill Fulton, Mark Terrano and Ramon Romero. It has been publicly championed by Dennis Wixon while working in the games space for Microsoft. It has many similarities to “traditional” or “discount” usability testing. The tester and team must define a target population for testing, schedule participants to come into the lab, decide on how the users’ behaviors will be measured, construct a test script and have participants engage in a verbal protocol (e.g. think aloud). However, it differs from these methods in that it advocates that changes to the user interface are made as soon as a problem is identified and a solution is clear. Sometimes this can occur after observing as few as one participant. Once the data for a participant has been collected the usability engineer and team decide if they will be making any changes to the prototype prior to the next participant. The changed interface is then tested with the remaining users.

  • A powerful formative usability inspection method that identifies early interface problems
  • This is a rigorous method used to evaluate and identify interface problems, quickly fix them, and then empirically verify the efficacy of the fixes.
  • RITE explores user behavior insights relative to design direction as opposed to summative goals, which measure usability issues.
  • Prototypes are changed as soon as problems are identified and the team agrees to a solution, and the fix is then retested with more participants.
  • Scheduled tests continue after each design change until there is a string of successes with no failures.
  • Domain knowledge can help observers prioritize fixes based on their judgment of true problems versus what is an artifact of a particular participant.
  • RITE begins when you have a low-fidelity prototype to test, in order to fix issues before time and resources are spent producing a high-fidelity prototype.

More Readings,

The User-centered design (UCD) process outlines the phases throughout a design and development life-cycle all while focusing on gaining a deep understanding of who will be using the product. The international standard 13407  is the basis for many U...

RITE Method, for Rapid Iterative Testing and Evaluation, typically referred to as "RITE" testing, is an iterative usability method. It was defined by Michael Medlock, Dennis Wixon, Bill Fulton, Mark Terrano and Ramon Romero. It has been publicly cham...

Diary studies are a form of longitudinal research(research that takes place over a long period of time with the same participants). Typically, users self-report their activities at regular intervals to create a log of their activities, thoughts, and ...

Value Opportunity Analysis (VOA) is an approach to identifying the aspirational attributes in a product or service, listing a set of value opportunities to help design teams focus on the key items to connect the target audience. Mapping the ...

The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. Management consultant Joseph M. Juran suggested t...

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. What we care about - as designers: This process provides a gateway for your organization to become invest...

What about my blog ? Topics may you like.