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A framework aligning task behaviors, beliefs, and emotions with product and service features.

  • Can help you articulate root causes behind behaviors and develop solutions that deeply resonate with people.
  • Diverse groups identified for study are called task-based audience segments, each usually comprised of at least four people.
  • Diagrams are built from the bottom up, using singularly focused behaviors, beliefs, and emotions derived from interviews or diary studies.
  • The top half of the diagram represents the behaviors, beliefs, and emotions people have as they set out to accomplish a task.
  • The bottom half of the diagram represents the features, product, and service offering.
  • The goal is to help teams make appropriate product development strategies that align with how people already approach problem solving in their daily lives.

More Readings,

Task analysis is the analysis of how a task is accomplished, including a detailed description of both manual and mental activities, task and element durations, task frequency, task allocation, task complexity, environmental conditions, necessary clot...

RITE Method, for Rapid Iterative Testing and Evaluation, typically referred to as "RITE" testing, is an iterative usability method. It was defined by Michael Medlock, Dennis Wixon, Bill Fulton, Mark Terrano and Ramon Romero. It has been publicly cham...

Through the Brief Book, Joseph McCormack tells us about the Elusive 600 and how to use it in the aim to present great ideas in little words. We have the mental capacity to comprehend 750 words a minute but most people speak at 150 words a minute. ...

Research through Design is a term that is used primarily in academic work in the design communities, especially in interaction design and HCI, but it shares more than is usually discussed with other arts and engineering disciplines and with design pr...

An interview in qualitative research is a conversation where questions are asked to elicit information. The interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series ...

A content inventory is a collection of data about your content. Unlike the content audit, which is qualitative, the inventory is quantitative. It's a comprehensive list – typically a spreadsheet – of all content assets, ideally across all content...

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