Lean UX is focused on the experience under design and is less focused on deliverables than traditional UX. It requires a greater level of collaboration with the entire team. The core objective is to focus on obtaining feedback as early as possible so that it can be used to make quick decisions. The nature of Agile development is to work in rapid, iterative cycles and Lean UX mimics these cycles to ensure that data generated can be used in each iteration.
Lean UX Process
Vision, framing, and outcomes
Start with assumptions instead of requirements. Create and test hypotheses:
- Assumptions: what we believe to be true
- Hypotheses: more granular descriptions of our assumptions that target specific areas of the product or workflow
- Outcomes: the signal we seek from the market to help (in)validate the hypothesis
- Personas: models of the people for whom we believe we are solving a problem
- Features: the changes or improvements we believe will drive the outcomes we seek
- Everybody gets to design
- Low fidelity artifacts increase collaboration
- Build shared understanding
- Design studio
- Style guides and pattern libraries
- Collaboration for distributed teams
MVP’s & Experiments
- Determine product focus: deliver value or increase learning
- MVP: Do people need it? Will it provide value? Will it be usable?
- Prototype: Who will interact? Learning what? Time available?
- Experiments without prototypes: email, google AdWords., landing page, a button to nowhere
Feedback and research
- Collaborative research techniques
- Continuous research techniques (3 users every Thursday)
- What to test, what results to expect
- Incorporate the customer’s voice
- A/B testing
- Reconcile contradictory feedback
Basically, the whole idea behind Lean UX is to be as efficient as possible. The goal is to reduce the amount of time that comes with writing the traditional UX documents and spending long hours analyzing different cases in a meeting. Instead, the team focuses on regular interactions with real customers through UX interviews and early testing.
Design only what you need. Deliver it quickly. Create enough customer contact to get meaningful feedback fast.
- Cross-functional teams
- Small, dedicated, colocated
- Progress = outcomes, not output
- Problem focussed teams
- Remove waste
- Small batch sizes
- Continuous discovery
- Getting out of the building
- Shared understanding
- Antipattern: Rockstars, Gurus & Ninjas
- Externalising the work
- Making over analysis
- Learning overgrowth
- Permission to fail
- Getting out of the deliverables business
The Lean UX Manifesto
- Early customer validation over releasing products with unknown end-user value
- Collaborative design over designing on an island
- Solving user problems over designing the next “cool” feature
- Measuring KPIs over undefined success metrics
- Applying appropriate tools over following a rigid plan
- Nimble design over heavy wireframes, comps or specs
- Summary Lean UX
- A Simple Introduction to Lean UX
- The Lean UX Manifesto: Principle-Driven Design
- Why should you adopt Lean UX principles?
Capturing the day-to-day context in which people engage with your product or service This captures what customers do, think, and use as they set out to achieve a goal that involves your product or service. It provides a framework that desig...
A tendency to find forms that appear humanoid or exhibit humanlike characteristics appealing. In 1915, worried that their straight-sided bottle could be easily confused with those of imitators, the Coca-Cola company set out to create a distinctive n...
The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing. [caption id="attachment_...
A tag cloud (word cloud, or weighted list in visual design) is a novelty visual representation of text data, typically used to depict keyword metadata (tags) on websites, or to visualize free form text. Tags are usually single words, and the importan...
A property in which the physical characteristics of an object or environment influence its function. The term affordance was created by psychologist James J. Gibson, his best-known definition is taken from his seminal 1979 book, The Ecological Appro...
Experience sampling is a way to find out more about an experience while the event is actually happening. Participants stop what they are doing and take time to note their experiences over a period of days, weeks, or even years — which can result in...