Human-centered design (HCD) is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing the solution.

Methods created by design companies

Every design firm or organization has their own design process. Different disciplines use slightly different language and techniques, but ultimately all these processes are very similar.

1. Inspiration

The ultimate goal here is to understand the problem different aspects.

  1. Interviews: Expert interviews, Users interviews, Stack-holders interviews, Group interviews, Body language, 5 Why?
  2. Audience: Groups, Empathy maps, Personas, Mental Models, Use cases and User Stories, Story Boards, Services Blueprint, Touchpoints, Triggers, and Hooks.
  3. Desk Research: Quantitative Data, Competitors Analysis, Lighting Demos / Imageboard.

2.Ideation

Defining the challenges and figure out how problems could be solved.

  1. Challenges: How might we, Long-term goal, Design Questions, Business Stuff.
  2. Solutions: The Map, Card Sharing, Voting Dots, Design Principles, Hooks, The Concept.
  3. Let’s Do it: Data Gathering (Principles, Inspiration, Human, Technologies).

3.Implementation

Time to implement, test and iterate the different solutions.

  1. Build: Sketch, Rapid Prototyping, Prototypes, Interactions.
  2. Test: Usability Evaluation, Feedback sessions, User Testing, A/B Testing.
  3. Iterate: Data Gathering & Design System (Principles, Inspiration, Human, Technologies).

References

More Readings,

Contextual design (CD) is a user-centered design process developed by Hugh Beyer and Karen Holtzblatt. It incorporates ethnographic methods for gathering data relevant to the product via field studies, rationalizing workflows, and designing human-co...

User Journey Maps try to capture the experience of a user during the interaction with the products. They are a visual trip of the user across the solution. Journey Maps are some kind of a journal, where user notes their feelings, pain points and the ...

A framework aligning task behaviors, beliefs, and emotions with product and service features. Can help you articulate root causes behind behaviors and develop solutions that deeply resonate with people. Diverse groups identified for study a...

A property in which the physical characteristics of an object or environment influence its function. The term affordance was created by psychologist James J. Gibson, his best-known definition is taken from his seminal 1979 book, The Ecological Appro...

Card sorting is a method used to help design or evaluate the information architecture of a site. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups. Used ...

A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic, user interactions,  or interactive media sequence. A visual nar...