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Hooked template, was represented through the Hooked book, and it helps us to find ways to Build Habit-Forming Products.

A hook has four parts:

  1. Trigger: External & Internal. Need to shift from external to internal triggers over time.
  2. Action: Similar to Fogg Behavior Model -> Motivation and Ability relative to Trigger. Simplicity is a function of your scarcest resource in that moment.
  3. (Variable) Reward: Three types – tribe (social), hunt (resources), and self (achievement).
  4. Investment: Use to 1) Load the next trigger; and 2) Store value to improve the product with use (e.g., content, data, followers, reputation). Leverages reciprocity and cognitive dissonance.

More Readings,

Hooked template, was represented through the Hooked book, and it helps us to find ways to Build Habit-Forming Products. A hook has four parts: Trigger: External & Internal. Need to shift from external to internal triggers over time. ...

Gauging first-impression emotional responses to product and service designs This explores the affective response that different designs elicit from people based on first impressions. Using index cards with positive, neutral, and negative ad...

User Journey Maps try to capture the experience of a user during the interaction with the products. They are a visual trip of the user across the solution. Journey Maps are some kind of a journal, where user notes their feelings, pain points and the ...

Usability Report, When reporting results from a usability test, you should focus primarily on your findings and recommendations that are differentiated by levels of severity.  Include the pertinent information from the test plan and present just en...

A cognitive map (sometimes called a mental map or mental model) is a type of mental representation which serves an individual to acquire, code, store, recall, and decode information about the relative locations and attributes of phenomena in their ev...

 The usability of a system is improved when its status and methods of use are clearly visible. The more visible functions are, the more likely users will be able to know what to do next. Incontrast, when functions are "out of sight," it makes the...

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