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Hooked template, was represented through the Hooked book, and it helps us to find ways to Build Habit-Forming Products.

A hook has four parts:

  1. Trigger: External & Internal. Need to shift from external to internal triggers over time.
  2. Action: Similar to Fogg Behavior Model -> Motivation and Ability relative to Trigger. Simplicity is a function of your scarcest resource in that moment.
  3. (Variable) Reward: Three types – tribe (social), hunt (resources), and self (achievement).
  4. Investment: Use to 1) Load the next trigger; and 2) Store value to improve the product with use (e.g., content, data, followers, reputation). Leverages reciprocity and cognitive dissonance.

More Readings,

Content analysis is a research method for studying documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable a...

By now UX researchers are familiar with the importance of understanding the usage context of an interface–the physical environment where people are normally using an interface. Remote research opens the door to conducting research that also happens...

A property in which the physical characteristics of an object or environment influence its function. The term affordance was created by psychologist James J. Gibson, his best-known definition is taken from his seminal 1979 book, The Ecological Appro...

The visible clustering of observations and insights into meaningful categories and relationships • Designers capture research insights, observations, concerns, or requirements on individual sticky notes. • Rather than grouping notes into predef...

Hooked template, was represented through the Hooked book, and it helps us to find ways to Build Habit-Forming Products. A hook has four parts: Trigger: External & Internal. Need to shift from external to internal triggers over time. ...

Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Technical information documenting whe...

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