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The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.

Fogg Behavior Model

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Testing of prototypes, products, or interfaces by users of a system in design development This gauges human expectations against a designed artifact, determining whether something is useful, usable, and desirable. Testing should collect per...

Desk research is another name for secondary research. Broadly speaking, there are two types of research activity: primary research (where you go out and discover stuff yourself); and secondary research (where you review what other people have done). ...

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Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design. Exploratory research helps determine the best re...

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