.

Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement.

  • Technical information documenting where and f or how long people are looking when using an interface or interacting with products
  • Eye movements tracked during reading or image-gaze tasks are identified for moments of fixation and rapid movements from point to point between fixations.
  • Technology traces and documents patterns, generating data for interface and design usability studies.
  • Optical methods are used to capture corneal reflections of infrared light on video using sophisticated cameras. Small sensing electrodes precisely detect movements.
  • It can help examine printed text and visual materials, engaging with products or product assembly tasks, and navigating environments.
  • Data is used to generate heat maps, aggregating data from several participants for a visual analysis of scan patterns and distributed attention.
  • Eyetracking should be triangulated with other research methods to understand user motivations, information processing, or comprehension.

More Readings,

Diary studies are a form of longitudinal research(research that takes place over a long period of time with the same participants). Typically, users self-report their activities at regular intervals to create a log of their activities, thoughts, and ...

Usability Report, When reporting results from a usability test, you should focus primarily on your findings and recommendations that are differentiated by levels of severity.  Include the pertinent information from the test plan and present just en...

Through the Brief Book, Joseph McCormack tells us about the Elusive 600 and how to use it in the aim to present great ideas in little words. We have the mental capacity to comprehend 750 words a minute but most people speak at 150 words a minute. ...

A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic, user interactions,  or interactive media sequence. A visual nar...

Scenarios describe the stories and context behind why a specific user or user group comes to your site.  They note the goals and questions to be achieved and sometimes define the possibilities of how the user(s) can achieve them on the site. A ...

An imageboard or image board is a type of Internet forum which operates mostly via posting images. The first imageboards were created in Japan and inspired the creation of a number of English language imageboards. They are based on the textboard conc...

What about my blog ? Topics may you like.