Desk research is another name for secondary research. Broadly speaking, there are two types of research activity: primary research (where you go out and discover stuff yourself); and secondary research (where you review what other people have done). Desk research is not about collecting data. Instead, your role as a user researcher carrying out desk research is to review previous research findings to gain a broad understanding of the field.

  • The information already exists and is readily available  -> quick & low cost
  • Helps guide the focus of any subsequent primary research being conducted
  • Internal secondary data uses categories and breakdowns that reflect a corporation’s preferred way of structuring the world
  • Secondary research may be the only available source of specific pieces of information (i.e. government data)
  • Assess easy, low-cost and quick knowledge;
  • Clarify the research question;
  • Help align the focus of primary research in a larger scale and can also help to identify the answer; and
  • Rule out potentially irrelevant project proposals (ex. The proposed work may have already been carried out).

 

Read more at designresearchtechniques.com – Secondary Research

More Readings,

The cognitive walkthrough is a usability evaluation method in which one or more evaluators work through a series of tasks and ask a set of questions from the perspective of the user. The focus of the cognitive walkthrough is on understanding the syst...

In the social sciences, triangulation is often used to indicate that two (or more) methods are used in a study in order to check the results of one and the same subject. "The concept of triangulation is borrowed from navigational and land surveying t...

Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design. Exploratory research helps determine the best re...

A tag cloud (word cloud, or weighted list in visual design) is a novelty visual representation of text data, typically used to depict keyword metadata (tags) on websites, or to visualize free form text. Tags are usually single words, and the importan...

Paper-prototyping interactions and value exchanges among people, artifacts, and environments Business origami is a service design activity where stakeholders build a physical representation of a system and then prototype future or alternative ...

A tendency to find forms that appear humanoid or exhibit humanlike characteristics appealing. In 1915, worried that their straight-sided bottle could be easily confused with those of imitators, the Coca-Cola company set out to create a distinctive n...