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Desk research is another name for secondary research. Broadly speaking, there are two types of research activity: primary research (where you go out and discover stuff yourself); and secondary research (where you review what other people have done). Desk research is not about collecting data. Instead, your role as a user researcher carrying out desk research is to review previous research findings to gain a broad understanding of the field.

  • The information already exists and is readily available  -> quick & low cost
  • Helps guide the focus of any subsequent primary research being conducted
  • Internal secondary data uses categories and breakdowns that reflect a corporation’s preferred way of structuring the world
  • Secondary research may be the only available source of specific pieces of information (i.e. government data)
  • Assess easy, low-cost and quick knowledge;
  • Clarify the research question;
  • Help align the focus of primary research in a larger scale and can also help to identify the answer; and
  • Rule out potentially irrelevant project proposals (ex. The proposed work may have already been carried out).

 

Read more at designresearchtechniques.com – Secondary Research

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