The design-thinking ideology asserts that a hands-on, user-centric approach to problem-solving can lead to innovation, and innovation can lead to differentiation and a competitive advantage. This hands-on, user-centric approach is defined by the design-thinking process and comprises 6 distinct phases.
Design Thinking Process Overview
- Empathize: Conduct research in order to develop knowledge about what your users do, say, think, and feel.
- Define: Combine all your research and observe where your users’ problems exist. In pinpointing your users’ needs, begin to highlight opportunities for innovation.
- Ideate: Brainstorm a range of crazy, creative ideas that address the unmet user needs identified in the define phase. Give yourself and your team total freedom; no idea is too farfetched and quantity supersedes quality.
- Prototype: Build real, tactile representations for a subset of your ideas. The goal of this phase is to understand what components of your ideas work, and which do not. In this phase, you begin to weigh the impact vs. feasibility of your ideas through feedback on your prototypes.
- Test: Return to your users for feedback. Ask yourself ‘Does this solution meet users’ needs?’ and ‘Has it improved how they feel, think, or do their tasks?’
- Implement: Put the vision into effect. Ensure that your solution is materialized and touches the lives of your end users.
Why should we introduce a new way to think about product development? There are numerous reasons to engage in design thinking, enough to merit a standalone article, but in summary, design thinking achieves all these advantages at the same time:
- It is a user-centered process that starts with user data, creates design artifacts that address real and not imaginary user needs, and then tests those artifacts with real users.
- It leverages collective expertise and establishes a shared language and buy-in amongst your team.
- It encourages innovation by exploring multiple avenues for the same problem.
- Flexibility, Adapt to Fit Your Needs.
- Scalability, Think Bigger.
In essence, the Design Thinking process is iterative, flexible and focused on collaboration between designers and users, with an emphasis on bringing ideas to life based on how real users think, feel and behave.
Design thinking tackles the complex problem by:
- Empathising: Understanding the human needs involved.
- Defining: Re-framing and defining the problem in human-centric ways.
- Ideating: Creating many ideas in ideation sessions.
- Prototyping: Adopting a hands-on approach in prototyping.
- Testing: Developing a prototype/solution to the problem.
- 5 Stages in the Design Thinking Process
- Design Thinking 101
- 40 Design Thinking Success Stories
- Design Thinking Stories
- Design Thinking Tools & Resources
Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and improve the final research design. Exploratory research helps determine the best re...
The use of a weak element that will fail in order to protect other elements in the system from damage. a chain is only as strong as its weakest link This suggests that the weakest link in a chain is also the least valuable and most expendable lin...
The sprint is a five-day process for answering critical business questions through design, prototyping and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking...
The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing. [caption id="attachment_...
Hooked template, was represented through the Hooked book, and it helps us to find ways to Build Habit-Forming Products. A hook has four parts: Trigger: External & Internal. Need to shift from external to internal triggers over time. ...
This is used to document observable human activities and personal characteristics, interactions, time spent at fixed locations or in transit, and details of environmental context. A sketch map or architectural floor plan is used as the underla...