Capturing the day-to-day context in which people engage with your product or service

  • This captures what customers do, think, and use as they set out to achieve a goal that involves your product or service.
  • It provides a framework that design teams can use to isolate specific moments of delight, apathy, or frustration before, during, and after an experience.
  • Individual moments can be transformed into sources of design team inspiration, from which opportunities for innovation can be identified.
  • Qualitative data from interviews and directed storytelling reflects people’s social, environmental, and financial realities, underlying beliefs, values, and desires.
  • Experience audits can help researchers isolate the areas where they may need to conduct more research as well as any gaps in the service or product offering.
  • To keep up with changing social, economic, and technical factors, the audit should be repeated to assess experience with your product over time.

More Readings,

Content analysis is a research method for studying documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable a...

Usability Testing refers to evaluating a product or service by testing it with representative users. Typically, during a test, participants will try to complete typical tasks while observers watch, listen and takes notes.  The goal is to identify an...

Through the Brief Book, Joseph McCormack tells us about the Elusive 600 and how to use it in the aim to present great ideas in little words. We have the mental capacity to comprehend 750 words a minute but most people speak at 150 words a minute. ...

Task analysis is the analysis of how a task is accomplished, including a detailed description of both manual and mental activities, task and element durations, task frequency, task allocation, task complexity, environmental conditions, necessary clot...

Research to evaluate the usability and learnability of your competitors’ products This complements traditional marketing strategies and business audits by considering the social, economic, and technical context. It allows design teams to ...

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. What we care about - as designers: This process provides a gateway for your organization to become invest...