.

Content analysis is a research method for studying documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner.

  • Content analysis provides an established and systematic technique for dealing with qualitative data.
  • In the inductive content analysis, the categories or codes are derived from a systematic reading of a sample set of the materials to be analyzed.
  • In the deductive content analysis, codes or categories are derived beforehand, often based on a theoretical framework.
  • Content analysis can identify themes and patterns in the data, including how dominantly they are represented.
  • Outcomes can be quantitative, counting occurrences of the words, phrases, images, or concepts.
  • The method also examines form and structure of communication: for example, scale and location of images or the font and type size of the text.
  • For smaller sample sets, content analysis can be done manually; for larger sets, software is available.

More Readings,

Contextual design (CD) is a user-centered design process developed by Hugh Beyer and Karen Holtzblatt. It incorporates ethnographic methods for gathering data relevant to the product via field studies, rationalizing workflows, and designing human-co...

Cultural probes (or design probes) is a technique used to inspire ideas in a design process. It serves as a means of gathering inspirational data about people's lives, values, and thoughts. Use materials such as postcards, journals, cameras, tex...

A property in which the physical characteristics of an object or environment influence its function. The term affordance was created by psychologist James J. Gibson, his best-known definition is taken from his seminal 1979 book, The Ecological Appro...

Comparing two versions of a design to see which performs better against a predetermined goal • A/B testing is an optimization technique that allows you to compare two different versions of a design to see which one gets you closer to a business ob...

Gauging first-impression emotional responses to product and service designs This explores the affective response that different designs elicit from people based on first impressions. Using index cards with positive, neutral, and negative ad...

Scenarios describe the stories and context behind why a specific user or user group comes to your site.  They note the goals and questions to be achieved and sometimes define the possibilities of how the user(s) can achieve them on the site. A ...

What about my blog ? Topics may you like.