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Research to evaluate the usability and learnability of your competitors’ products

  • This complements traditional marketing strategies and business audits by considering the social, economic, and technical context.
  • It allows design teams to assess a competitor’s products from the end user’s point of view.
  • Teams inspect how usable and learnable competitors’ digital applications are by conducting usability tests on competitive products, as well as on their own.
  • In contrast to attitudinal surveys, competitive testing focuses on end-user behavior as people attempt to accomplish tasks that exist across products.
  • By understanding key similarities and differences between competitors, gaps can be identified for further market differentiation or specialization.
  • Results from competitive tests should be ongoing, tracked, and compared over time.

More Readings,

By now UX researchers are familiar with the importance of understanding the usage context of an interface–the physical environment where people are normally using an interface. Remote research opens the door to conducting research that also happens...

 The usability of a system is improved when its status and methods of use are clearly visible. The more visible functions are, the more likely users will be able to know what to do next. Incontrast, when functions are "out of sight," it makes the...

Experience sampling is a way to find out more about an experience while the event is actually happening. Participants stop what they are doing and take time to note their experiences over a period of days, weeks, or even years — which can result in...

Comparing two versions of a design to see which performs better against a predetermined goal • A/B testing is an optimization technique that allows you to compare two different versions of a design to see which one gets you closer to a business ob...

The cognitive walkthrough is a usability evaluation method in which one or more evaluators work through a series of tasks and ask a set of questions from the perspective of the user. The focus of the cognitive walkthrough is on understanding the syst...

Hooked template, was represented through the Hooked book, and it helps us to find ways to Build Habit-Forming Products. A hook has four parts: Trigger: External & Internal. Need to shift from external to internal triggers over time. ...

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