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Research to evaluate the usability and learnability of your competitors’ products

  • This complements traditional marketing strategies and business audits by considering the social, economic, and technical context.
  • It allows design teams to assess a competitor’s products from the end user’s point of view.
  • Teams inspect how usable and learnable competitors’ digital applications are by conducting usability tests on competitive products, as well as on their own.
  • In contrast to attitudinal surveys, competitive testing focuses on end-user behavior as people attempt to accomplish tasks that exist across products.
  • By understanding key similarities and differences between competitors, gaps can be identified for further market differentiation or specialization.
  • Results from competitive tests should be ongoing, tracked, and compared over time.

More Readings,

Paper-prototyping interactions and value exchanges among people, artifacts, and environments Business origami is a service design activity where stakeholders build a physical representation of a system and then prototype future or alternative ...

Wizard of Oz prototyping. Wizard of Oz prototyping (WOZ prototyping) is a design methodology used in rapid product development to improve the user experience (UX). WOZ prototyping requires developers to create a rudimentary model of the completed pro...

Comparing two versions of a design to see which performs better against a predetermined goal • A/B testing is an optimization technique that allows you to compare two different versions of a design to see which one gets you closer to a business ob...

By now UX researchers are familiar with the importance of understanding the usage context of an interface–the physical environment where people are normally using an interface. Remote research opens the door to conducting research that also happens...

An interview in qualitative research is a conversation where questions are asked to elicit information. The interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series ...

Value Opportunity Analysis (VOA) is an approach to identifying the aspirational attributes in a product or service, listing a set of value opportunities to help design teams focus on the key items to connect the target audience. Mapping the ...

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