Research to evaluate the usability and learnability of your competitors’ products

  • This complements traditional marketing strategies and business audits by considering the social, economic, and technical context.
  • It allows design teams to assess a competitor’s products from the end user’s point of view.
  • Teams inspect how usable and learnable competitors’ digital applications are by conducting usability tests on competitive products, as well as on their own.
  • In contrast to attitudinal surveys, competitive testing focuses on end-user behavior as people attempt to accomplish tasks that exist across products.
  • By understanding key similarities and differences between competitors, gaps can be identified for further market differentiation or specialization.
  • Results from competitive tests should be ongoing, tracked, and compared over time.

More Readings,

The Aesthetic-Usability Effect is a condition whereby users perceive more aesthetically pleasing designs to be easier to use than less aesthetically pleasing designs. The effect has been observed in several experiments and has significant implication...

By now UX researchers are familiar with the importance of understanding the usage context of an interface–the physical environment where people are normally using an interface. Remote research opens the door to conducting research that also happens...

The User-centered design (UCD) process outlines the phases throughout a design and development life-cycle all while focusing on gaining a deep understanding of who will be using the product. The international standard 13407  is the basis for many U...

A design charrette is a short, collaborative meeting during which members of a team quickly collaborate and sketch designs to explore and share a broad diversity of design ideas. Designers and non-designers—including project stakeholders, engi...

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. What we care about - as designers: This process provides a gateway for your organization to become invest...

Lean UX is focused on the experience under design and is less focused on deliverables than traditional UX. It requires a greater level of collaboration with the entire team. The core objective is to focus on obtaining feedback as early as possible so...