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Visual structures of new ideas and concepts

  • Brainstorming creates a judgment-free zone to express creative ideas and explore new concepts.
  • Widely accepted rules include, “quantity over quality,” “withhold judgment and criticism,” “build on each other’s ideas,” and “welcome oddity.”
  • Graphic organizers, or visual representations of knowledge, are sense-making frameworks that facilitate teams as they brainstorm unconventional alternatives within a domain.
  • Brainstorming Webs help develop a central concept or question, identifying its characteristics, supporting facts, and related ideas.
  • Tree Diagrams communicate hierarchy, a classification system, or relationships between main and supporting ideas.
  • Flow Diagrams document a sequence of events, represent the actions or processes of different actors in a system, or show cause and effect of interrelated elements.

More Readings,

The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Professor Noriaki Kano, which classifies customer preferences into five categories. Helps determine and prioritize which product att...

Gauging first-impression emotional responses to product and service designs This explores the affective response that different designs elicit from people based on first impressions. Using index cards with positive, neutral, and negative ad...

The placement of elements such that edges line up along common rows or columns, or their bodies along a common center. Alignment The whole point of the alignment principle is that nothing in your slide design should look as if it were pla...

Experience sampling is a way to find out more about an experience while the event is actually happening. Participants stop what they are doing and take time to note their experiences over a period of days, weeks, or even years — which can result in...

Generative research is a more focused effort targeted at a deeper understanding of user needs and desires, and concept development through participatory design activities. Evaluative research combines more established methods to test emerging design ...

Through the Brief Book, Joseph McCormack tells us about the Elusive 600 and how to use it in the aim to present great ideas in little words. We have the mental capacity to comprehend 750 words a minute but most people speak at 150 words a minute. ...

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