Using web-based tools to reveal statistically relevant data for usability enhancements

Enables design teams to leverage web-based tools to collect statistically significant information about what people are doing on your website or web application.

  • The focus is on planning the appropriate strategy for the study, accurately selecting the right automated remote research tools, and configuring the logistics.
  • Automated research tools can help researchers understand usability issues such as length of time and performance on task, common click paths, and trouble spots.
  • It should be used with qualitative research methods that provide insight into why site visitors behave the way they do.
  • Quantitative data can be triangulated with observed behavioral data to decide which usability enhancements to make.
  • There a growing number of web-based research tools available that are both quantitative and qualitative.

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