.

Using web-based tools to reveal statistically relevant data for usability enhancements

Enables design teams to leverage web-based tools to collect statistically significant information about what people are doing on your website or web application.

  • The focus is on planning the appropriate strategy for the study, accurately selecting the right automated remote research tools, and configuring the logistics.
  • Automated research tools can help researchers understand usability issues such as length of time and performance on task, common click paths, and trouble spots.
  • It should be used with qualitative research methods that provide insight into why site visitors behave the way they do.
  • Quantitative data can be triangulated with observed behavioral data to decide which usability enhancements to make.
  • There a growing number of web-based research tools available that are both quantitative and qualitative.

More Readings,

By now UX researchers are familiar with the importance of understanding the usage context of an interface–the physical environment where people are normally using an interface. Remote research opens the door to conducting research that also happens...

Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Technical information documenting whe...

An interview in qualitative research is a conversation where questions are asked to elicit information. The interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series ...

A systematic examination of the material, aesthetic, and interactive qualities of objects It asks what objects say about people and their culture, time, and place rather than focusing on what people say about the products and systems they use. ...

The sprint is a five-day process for answering critical business questions through design, prototyping and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking...

An imageboard or image board is a type of Internet forum which operates mostly via posting images. The first imageboards were created in Japan and inspired the creation of a number of English language imageboards. They are based on the textboard conc...

What about my blog ? Topics may you like.