The visible clustering of observations and insights into meaningful categories and relationships

• Designers capture research insights, observations, concerns, or requirements on individual sticky notes.

• Rather than grouping notes into predefined categories, specific details are clustered, which then give rise to named category themes based on the shared affinity of similar intent, issues, or problems.

• Making tacit knowledge or information buried in transcripts visible facilitates research synthesis.

• Affinity diagramming from the contextual inquiry is based on interviews and observations of users in the field, synthesizing human stories.

• Affinity diagramming from usability testing documents observations and quotes of participant task performance to determine priority issues to be fixed.

• Color-coded sticky notes can help to efficiently parse information by user, task, or issue.

More Readings,

The cognitive walkthrough is a usability evaluation method in which one or more evaluators work through a series of tasks and ask a set of questions from the perspective of the user. The focus of the cognitive walkthrough is on understanding the syst...

Reporting and analyzing user queries submitted as search criteria on a site Analyzing words and phrases entered into a search provides insight into what people are looking for in order to evaluate how well content meets those needs. Site Se...

User Journey Maps try to capture the experience of a user during the interaction with the products. They are a visual trip of the user across the solution. Journey Maps are some kind of a journal, where user notes their feelings, pain points and the ...

In research of human subjects, a survey is a list of questions aimed at extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and sometimes face-to-face on busy street corners or in mal...

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing. [caption id="attachment_...

A framework for structuring field observations This can be used to guide any ethnographic or observational method, corresponding to five interrelated elements: Activities are goal-directed sets of actions or the pathways that people take towa...