.

Comparing two versions of a design to see which performs better against a predetermined goal

• A/B testing is an optimization technique that allows you to compare two different versions of a design to see which one gets you closer to a business objective.

• Tests are run by randomly assigning different people down two paths—the “A” test and the “B” test—until a statistically relevant sample size is reached.

• Testing can assess design aspects such as different treatments of text copy (tone, length, and font size); form elements (how many, layout, and which are required); and different treatments of the button or call to action (page placement, size, color, and labeling).

• A/B testing won’t help you understand why the design was preferred over the alternate, so pair it with qualitative methods to gain a deeper understanding of customer trust, desires, attitudes, and needs.

More Readings,

Hooked template, was represented through the Hooked book, and it helps us to find ways to Build Habit-Forming Products. A hook has four parts: Trigger: External & Internal. Need to shift from external to internal triggers over time. ...

By now UX researchers are familiar with the importance of understanding the usage context of an interface–the physical environment where people are normally using an interface. Remote research opens the door to conducting research that also happens...

Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Technical information documenting whe...

The User-centered design (UCD) process outlines the phases throughout a design and development life-cycle all while focusing on gaining a deep understanding of who will be using the product. The international standard 13407  is the basis for many U...

Capturing the day-to-day context in which people engage with your product or service This captures what customers do, think, and use as they set out to achieve a goal that involves your product or service. It provides a framework that desig...

The visible clustering of observations and insights into meaningful categories and relationships • Designers capture research insights, observations, concerns, or requirements on individual sticky notes. • Rather than grouping notes into predef...

What about my blog ? Topics may you like.